Brand Tone

Educational, Minimalist, Clean, Approachable, and Authentic

Brand Values

• •Minimalism & Purity
• •Natural & High-Quality Ingredients
• •Efficacy & Gentleness
• •Clean & Ethical Beauty
• •Social Responsibility

Best Practices

• •Lead with the 'Why' (Purity and Minimalism): Every piece of copy, from a product description to a social media caption, should connect back to the core values of minimalism and ingredient purity. Always emphasize what's in the product and why, while also highlighting what's not (unnecessary fillers, fragrances).
• •Use Clean and Calm Language: Avoid overly aggressive sales language like "Hurry, limited time!" Instead, use inviting, calm, and confident words such as "discover," "experience," "restore," and "unveil." The language should feel as clean and gentle as the products themselves.
• •Educate, Don't Just Sell: Position the brand as a knowledgeable resource. Briefly explain the benefits of key ingredients like "fermented soybean" or "bifida ferment lysate." This builds trust and reinforces the brand's scientific yet natural approach.
• •Maintain Visual Consistency: Ensure all visuals (photos, videos, graphics) align with the minimalist, natural, and clean aesthetic. Bright lighting, simple backgrounds, and a focus on texture and nature will reinforce the brand's tone wordlessly.
• •Amplify Authentic Voices: Continue leveraging user-generated content and genuine reviews. Sharing real customer experiences aligns with the brand is authentic and approachable tone and is more powerful than overly polished corporate messaging, especially for the TikTok audience.

Social Perception

Mixsoon is perceived as a trustworthy, effective, and high-quality K-beauty brand, known for delivering on its promise of gentle, minimalist skincare. The viral success of its Bean Essence has also positioned it as a trendy and desirable brand among digitally-savvy consumers.

Copy Examples

• •Experience the power of purity. Our viral Bean Essence uses fermented soybean to gently exfoliate and deeply hydrate, revealing a smoother, glass-like complexion. Minimal ingredients, maximum glow. #Mixsoon #BeanEssence #GlassSkin
• •Calm your skin, find your balance. Sourced from the pure lands of Jeju Island, our 100% Centella Asiatica line soothes irritation and strengthens your skin barrier. Nature's answer to sensitive skin.
• •Subject: Simplify your skincare routine. Tired of complicated labels? At Mixsoon, we believe in the power of simplicity. Our single-ingredient essences deliver exactly what your skin needs nothing more, nothing less. Discover your purest skin today and enjoy 15% off your first order.
• •(Video shows someone with dull skin, then transitions to them using a Mixsoon toner pad, looking refreshed) Voiceover: From dull and tired to bright and revitalized. Our Galactomyces Toner Pads are soaked in fermented essence to gently exfoliate and bring out your natural radiance. It’s that simple. ✨ #KBeauty #SkincareHacks #MixsoonAustralia
• •Beauty that feels good, inside and out. Mixsoon is more than just skincare. We are 100% vegan, cruelty-free, and committed to eco-friendly packaging. Join a brand that cares for your skin and our planet. #CleanBeauty #EthicalSkincare #MixsoonValues