Brand Tone

vibrant, youthful, and accessible; simple, direct, infused with celebration and style; friendly, visually-driven; playful and modern.

Brand Values

• •Celebration of Style
• •Accessibility
• •Modern Tradition
• •Quality in Appearance

Best Practices

• •Embrace Emojis: Continue using emojis strategically in social media captions and email marketing to maintain a youthful and friendly tone. ✨💖🎉
• •Focus on "How it Feels": In product descriptions, go beyond technical specs. Use descriptive and emotive words that evoke the feeling of wearing the garment (e.g., "flowy," "graceful," "vibrant," "confidence-boosting").
• •Keep it Concise and Scannable: Use short sentences, bullet points, and clear headlines. Your audience is likely browsing on mobile, so make the information easy to digest.
• •Engage with Questions: End social media posts with questions to encourage interaction and build a community around the brand (e.g., "Which color is your favorite?", "Where would you wear this?").
• •Create a Style Guide: Document the brand's tone and voice. This ensures that anyone writing for the brand—whether for social media, the website, or customer service—uses a consistent voice, reinforcing the Mix Bunch personality at every touchpoint.

Social Perception

reliable online source for trendy, eye-catching, and budget-friendly ethnic and fusion wear; in tune with current Indian fashion trends; approachable and responsive on social media; trustworthy e-commerce player.

Copy Examples

• •Color Your World. Discover our new collection of vibrant co-ord sets and make every moment a celebration.
• •Twirl into the festive season! ✨ Our new [Product Name] lehenga is all about vibrant prints and effortless grace. Ready to be the center of attention? Tap to shop! 💖 #MixBunch #EthnicWear #LehengaLove #FestiveFashion
• •Tired of searching for the perfect ethnic outfit? Your search ends here! Mix Bunch offers a stunning collection of sarees, co-ords, and gowns that blend tradition with trend. Affordable, stylish, and delivered to your door. Shop Now and find your perfect mix!
• •Effortless style meets everyday comfort. This beautiful floral print Kurta set is crafted from soft, breathable rayon, making it perfect for work or weekend brunches. The vibrant pattern adds a pop of color to your wardrobe, while the relaxed fit keeps you comfortable all day long. It's not just an outfit; it's a mood.
• •🎉 It's On! Up to 50% Off Your Favorite Styles 🎉