Brand Tone

Enthusiast-Focused, Informative & Technical, Community-Oriented, Confident & Quality-Driven, Modern & Clean, Supportive

Brand Values

• •Innovation
• •Quality & Performance
• •Customization & Personalization
• •Community Engagement
• •Player Empowerment

Best Practices

• •Understand Your Audience: Always write with the fighting game enthusiast in mind. Use terminology they understand and appreciate, but avoid being overly exclusionary if the context is broader.
• •Highlight Performance & Quality: Consistently emphasize the tangible benefits of the products – precision, speed, durability, quality components. Use strong, confident language.
• •Embrace the Community: Regularly feature community content, engage in relevant discussions, and use language that shows you're an active part of the FGC, not just selling to it.
• •Be Clear and Informative: Especially for technical products, ensure descriptions, FAQs, and support communications are accurate, detailed, and easy to understand. Avoid vague marketing fluff.
• •Maintain a Clean & Professional Aesthetic: Ensure all written content aligns with the modern, high-quality visual branding. This means good grammar, clear formatting, and a professional (yet enthusiastic) voice, even in casual social media interactions.

Social Perception

Niche & Specialized, Innovative & Unique, Premium Product, Legitimate & Respected, Good for Keyboard Players

Copy Examples

• •Unleash precision. The new Mixbox Universal now features enhanced PCB for even lower latency and wider console compatibility. Customize yours today and redefine your execution. #Mixbox #FGC #FightingGames #ArcadeStick #Innovation
• •Big congrats to [Sponsored Player/Community Member] for their incredible top 8 finish at [Event Name] using the Mixbox! We're proud to support the passion and dedication of the FGC. See their winning moments here: [Link]. #MixboxArcade #FGCCommunity #PlayerEmpowerment
• •Experience the tactile response and durability of our new Obsidian series buttons. Engineered for competitive play, these low-profile, high-sensitivity buttons offer the perfect blend of speed and precision. Elevate your game. #BuiltToWin #ArcadeParts #Customization
• •Gain the Edge: Mixbox Performance Controllers - Built for Champions.
• •Q: Is the Mixbox tournament legal? A: Absolutely. All Mixbox controllers are designed to comply with major tournament regulations, including SOCD cleaning methods. Focus on your game, we've handled the tech. #TournamentReady #MixboxSupport