Brand Tone

Reverent & Respectful, Aspirational & Prestigious, Technical & Precise, Passionate & Authentic, Understated & Elegant

Brand Values

• •Craftsmanship
• •Perfection
• •Heritage & Tradition
• •Quality
• •Feel
• •Family
• •Integrity & Authenticity

Best Practices

• •Emphasize Heritage and Craftsmanship: Always connect the product back to its Japanese roots, the Miura family, and the meticulous hand-forging process. Use terms like 'master craftsman,' 'legacy,' 'precision-forged,' and 'handcrafted.'
• •Focus on 'Feel' and 'Perfection': These are central to the Miura experience. Use evocative language to describe the sensation of hitting a Miura iron – 'buttery,' 'solid,' 'responsive,' 'pure.' Continuously reiterate the brand's 'pursuit of perfection.'
• •Maintain an Aspirational and Respectful Voice: The tone should reflect the premium nature of the product and the deep respect for its founder and traditions. Avoid overly casual or slang-filled language.
• •Show, Don't Just Tell, Quality: Instead of merely stating 'high quality,' allude to the tight tolerances, the unique forging process, and the inspection by Miura family members. Visuals in marketing should reflect this precision and elegance.
• •Educate on the 'Miura Way': Explain what makes Miura different – the philosophy of not mass-producing, the focus on incremental improvements rather than yearly product cycles, and the dedication to the art of club making. This reinforces the brand's integrity and unique position in the market.

Social Perception

Elite & Exclusive, Unparalleled Feel & Quality, Artisanal & 'Mystique', For the Discerning Golfer, Respect for Tradition, Pricey but Worth It (for many), Growing Accessibility (with caution)

Copy Examples

• •Headline: The Soul of Steel. The Hands of a Master. Body: For generations, the Miura family has pursued a singular vision: the perfect strike. Experience the unparalleled feel and precision forged in Himeji, Japan. This is more than a golf club; it's a legacy in your hands. #MiuraGolf #DiscoverPerfection
• •Headline: Beyond Forgiveness. Beyond Expectation. This is Miura. Body: While others chase fleeting trends, we refine timeless artistry. Each Miura iron is a testament to meticulous craftsmanship, delivering a feel and consistency that speaks for itself. Elevate your game to its purest form. #MiuraWay #HandcraftedGolf
• •Headline: The Measure of a Club Isn't Just Distance. It's Distinction. Body: From the patented forging process to the final hand polish by a Miura family member, every detail matters. Feel the difference that true dedication to quality makes. Play Miura. #ForgedInJapan #GolfArtistry
• •Headline: Where Heritage Meets Precision. Body: Inspired by centuries of Japanese craftsmanship, perfected by Katsuhiro Miura's unwavering vision. Our clubs are built not for the masses, but for the discerning golfer who seeks the ultimate connection between hand and ball. #MiuraLegacy #UnrivaledFeel
• •Headline: The Relentless Pursuit. Now in Your Bag. Body: The Miura family's quest for the perfect golf club continues. Each iron is a masterpiece of design and engineering, offering a sound and feel that transforms every swing. Experience the Miura difference. #PrecisionForged #KatsuhiroMiura