Brand Tone

Passionate, Friendly, Community-Focused, Reliable & Professional

Brand Values

• •Quality
• •Customer Satisfaction
• •Support for Artists
• •Passion for the Hobby
• •Community Engagement
• •Accessibility

Best Practices

• •Embrace the Passion: Let genuine enthusiasm for D&D, miniatures, and the community shine through in your language. Use evocative and exciting words.
• •Be Personable and Approachable: Write as if you're talking to a fellow hobbyist. Use "we" and "you," and don't be afraid to share personal anecdotes or excitement (like Pete's campaign log).
• •Highlight Artist Collaboration: Regularly credit and celebrate the artists whose designs you print. This reinforces the value of supporting creators.
• •Encourage Interaction: Actively invite customers to share their experiences, painted miniatures, and ideas. Respond to comments and messages in a friendly and timely manner.
• •Maintain Clarity and Helpfulness: While being friendly, ensure all necessary information about products, shipping, and custom orders is clear, concise, and easy to understand. Emphasize your commitment to helping customers.

Social Perception

Highly Positive, Excellent Customer Service, Trustworthy Small Business, Valued Contributor to the Hobby

Copy Examples

• •Homepage Banner: "Bring Your Adventures to Life! Explore our ever-growing hoard of stunning 3D miniatures, lovingly crafted for your D&D campaigns and painting pleasure. Got a hero in mind? We do custom prints too!"
• •Product Description Snippet: "Unleash the [Monster Name]! This breathtaking sculpt by the amazing [Artist Name] is printed with passion and precision, ready to strike fear (or awe!) into the hearts of your players. We can't wait to see how you bring it to life on your tabletop!"
• •Social Media Post (Instagram - image of a new miniature): "Fresh off the printers! ✨ Check out this incredible [Character/Creature Type] – isn't the detail just epic? We're already dreaming up scenarios for this beauty. What adventure would you send it on? Tag us in your painted masterpieces! #mitznsimz #dndminiatures #3dprinting #tabletopgaming #newrelease #[artistname]"
• •Email Newsletter Excerpt: "Hey Fellow Adventurers! Pete here from Mitz N Simz. We've just added a fresh batch of incredible designs from our talented artist partners – perfect for that next epic encounter or that display shelf you've been meaning to fill! Plus, don't forget to share your latest painted creations with us; we love seeing your work!"
• •"About Us" Page Excerpt: "More than just a store, Mitz N Simz is our passion project, born from countless D&D sessions and a love for bringing incredible characters and monstrous foes to your game nights. We're a small team (Mitz, Simz, and Pete!) dedicated to quality, community, and supporting the amazing artists who dream up these miniatures."