Brand Tone

Professional, Technical, Reliable, Established, Practical, and Solution-Oriented

Brand Values

• •Quality and Compliance
• •Durability and Longevity
• •Expertise and Market Leadership
• •Functionality and Practicality
• •Safety

Best Practices

• •Prioritize clarity and accuracy: Ensure all copy is clear, unambiguous, and factually correct. Use precise terminology related to standards (e.g., BS8499, BS8567) and product features consistently.
• •Emphasize reliability and compliance: Consistently highlight the brand's experience, adherence to industry standards, and approval by utility companies. This reinforces trust and authority.
• •Maintain a Professional Voice: Avoid overly casual language, slang, or humor. The tone should reflect the seriousness of the product's application in utility infrastructure and safety.
• •Focus on Solutions and Benefits: While technical details are important, frame them in terms of the solutions they provide for the customer (e.g., "easy installation," "weather-resistant for long life," "space-efficient design").
• •Be Consistent Across All Channels: Whether it's website copy, product descriptions for distributors, or any limited social media output, the core messages of quality, compliance, and reliability should be uniform. Develop a brand style guide if one doesn't already exist for Cubis Systems that can be adapted for Mitras.

Social Perception

Mitras is largely perceived as an industry-standard product, widely used by professionals. It is seen as functional but basic, reliable for replacement, distributor dependent, and subject to price sensitivity.

Copy Examples

• •Headline: Ensure Compliance. Demand Mitras. Body: For over 25 years, Mitras Meter Boxes have been the trusted choice for UK utility providers and house builders. Our BS-compliant gas and electric meter boxes are engineered for durability and seamless installation. Secure your project with the industry standard. Call to Action: Explore Our Range / Find a Stockist
• •Headline: The Professional's Choice for Meter Housing. Body: Mitras Meter Boxes, part of Cubis Systems, deliver robust and reliable solutions for every installation. From recessed to surface-mounted, our products meet rigorous safety and quality standards, ensuring peace of mind for every project. Call to Action: View Technical Specifications
• •Headline: Damaged Meter Box? Mitras Has the Solution. Body: Don't let a damaged meter box compromise safety or compliance. Mitras offers a comprehensive range of replacement doors and repair kits, designed for easy fitting and lasting performance. Restore security quickly and efficiently. Call to Action: Shop Spares & Repairs
• •Headline: Built to Last. Designed to Comply. Body: Mitras meter boxes are manufactured from high-quality, weather-resistant GRP to protect against rot and corrosion. Meeting all relevant BS standards, they are the reliable housing for gas and electric meters in domestic and commercial properties. Call to Action: Learn More About Our Standards
• •Headline: Simplifying Meter Installations Across the UK. Body: With a wide array of designs, including options for limited spaces and semi-buried installations, Mitras Meter Boxes provide practical, easy-to-install solutions. Approved by major utilities, we make compliance straightforward. Call to Action: Download Our Product Guide