Brand Tone

professional, scientific, and compassionate

Brand Values

• •Innovation and Science
• •Quality and Efficacy
• •Care and Well-being
• •Trust and Leadership

Best Practices

• •Lead with Science, Follow with Heart: Start with the technical benefits and scientific backing of the products, then connect it to the emotional aspect of caring for a horse.
• •Maintain a Professional and Authoritative Tone: Use precise language and avoid overly casual or slang terms. Position the brand as a knowledgeable leader in equine therapy.
• •Emphasize "Non-Invasive" and "Drug-Free": These are key selling points for horse owners looking for natural and safe treatment alternatives.
• •Highlight Portability and Convenience: Stress the ease of use of the products, mentioning features like rechargeable batteries and portability for use at the stable, in the field, or on the go.
• •Showcase the Connection to the Parent Brand: Leverage the established trust and success of Mito Red Light by mentioning their years of experience and innovation in the human red light therapy market.

Social Perception

a premium, high-tech solution for horse owners who are invested in their animal's health and performance. They are seen as a natural and expert extension of the established parent brand.

Copy Examples

• •Headline: Peak Performance is in the Cells. Body: Your horse gives their all. Return the favor with Mito Red Equine. Our scientifically-proven red light therapy devices penetrate deep to accelerate recovery, reduce inflammation, and unlock their full potential. Give them the competitive edge they deserve.
• •Headline: From Injury to Arena, Faster. Body: Don't let downtime keep you from your goals. Mito Red Equine's portable therapy pads are designed to aid in the healing of tendon tears, muscle soreness, and injuries. A non-invasive, powerful tool for a quicker, stronger comeback.
• •Headline: The Gold Standard in Equine Recovery. Body: Engineered with seven years of industry-leading expertise, the Mito Red Equine blanket offers full-body red light therapy. With over 1,600 LEDs, it’s the ultimate investment in your horse's daily wellness and long-term health.
• •Headline: Gentle Care for Your Golden Years. Body: Support your aging companion with the gentle power of light. Our therapy solutions are designed to ease the discomfort of aging joints and muscles, improving their quality of life when they need it most.
• •Headline: Innovation in Every Stride. Body: Mito Red Equine isn't just a product; it's a promise. A promise to advance equine care through technology backed by science and inspired by the love for your horse. Experience the next step in equine wellness.