Brand Tone

Elegant and Sophisticated, Artisanal and Passionate, Inspirational and Empowering.

Brand Values

• •Craftsmanship
• •Nature-Inspired
• •Authenticity & Exclusivity
• •Colombian Heritage
• •Quality Materials

Best Practices

• •Always Weave in the Brand Story: Consistently mention key value propositions like handmade, nature-inspired, and 100% Colombian workshop to reinforce the brand's identity.
• •Use Evocative and Elegant Language: Employ descriptive and sophisticated words like subtlety, elegance, magic, and authenticity to maintain the established elegant tone.
• •Connect Jewelry to Emotion: Frame the products not just as accessories, but as carriers of meaning, sentiment, and empowerment. Use phrases like a gift that inspires or a symbol of your strength.
• •Highlight the Inspiration: For every product or collection, clearly communicate the natural or ancestral inspiration behind it. This adds depth and uniqueness, setting the brand apart from generic jewelry stores.
• •Maintain a Consistent Voice Across Platforms: While the format may change, the core language and tone —elegant, passionate, and authentic —should remain the same to build a strong, recognizable brand voice.

Social Perception

The public and customer perception of Maja Jewels is highly positive. The brand is seen as a trustworthy source of high-quality, beautiful, and meaningful jewelry. Customers feel a connection to the brand story, appreciating the handmade quality and the inspiration drawn from nature. The brand is perceived as both a creator of beautiful objects and a purveyor of sentiment, with many items being purchased as heartfelt gifts.

Copy Examples

• •The energy and delicacy of a hummingbird, captured in silver and handmade for you. Our new 'Collar Colibrí Chillón' is more than a jewel; it's a reminder of the magic found in the small details. Designed and created with love in our workshop in Colombia.
• •Headline: Jewelry That Tells a Story. Body: At Maja Jewels, each piece is born from the inspiration of our land. Discover handmade collections that celebrate the beauty of Colombian nature. Quality, art, and exclusivity in every design. Free shipping on orders over $300,000 COP.
• •Handmade, Inspired by Nature. The subtlety and elegance of our designs, created to enhance your beauty.
• •Exclusivity and Art: Get to Know Our New 'Entre la Niebla' Collection
• •Bold and full of life, our 'Aretes Rana Dardo' are a tribute to the vibrant fauna of Colombia. Each pair is meticulously handmade by our goldsmiths, ensuring a unique silver piece with a perfect finish. Wear them as a symbol of transformation and courage.