Brand Tone

Artisanal & Passionate, Authentic & French, Quality-focused & Sophisticated, Modern & Innovative (while respecting tradition), Welcoming & Gourmet

Brand Values

• •Tradition & Authenticity
• •Quality
• •Craftsmanship & Know-How ("Savoir-Faire")
• •Passion
• •Innovation & Adaptation
• •Sharing & Transmission of Knowledge
• •Customer Experience
• •Team Development & Well-being

Best Practices

• •Emphasize Artisanship and Tradition: Consistently use words like "artisanal," "hand-crafted," "traditional," "savoir-faire," "natural leaven," and "slow fermentation" to reinforce the core of the brand.
• •Highlight Quality and Freshness: Talk about the "finest ingredients," "natural products," "baked fresh daily," and the "passion" that goes into every item.
• •Evoke a Parisian Sensibility: Use language that transports the customer to Paris – "a taste of Paris," "Parisian tradition," "French classics." Keep the tone sophisticated yet inviting.
• •Focus on the Sensory Experience: Describe the "aroma," "texture" (e.g., "flaky," "crusty," "creamy"), and "taste" of the products to make them more appealing and to showcase the quality.
• •Be Authentic and Passionate: Let the genuine love for baking and the heritage of Eric Kayser shine through in the copy. Avoid overly corporate or generic language; instead, aim for a voice that is both expert and enthusiastic.

Social Perception

Positive for Quality and Taste, Authentic French Bakery, Good Ambiance, Trendy & Desirable, Premium (but often worth the price), Reliable for Freshness

Copy Examples

• •Headline: The Art of French Baking, Perfected Daily. Body: At Maison Kayser, every loaf, every pastry is a testament to time-honored tradition and the finest natural ingredients. Experience the taste of authentic sourdough, crafted with passion, baked with patience. Your Parisian moment awaits. Call to Action: Discover our creations in-store or online.
• •Headline: More Than Bread, It's a Piece of Paris. Body: From the heart of Paris to your table in Spain. Our bakers pour their savoir-faire into each creation, using Eric Kayser's original natural leaven method. Taste the difference passion makes. Call to Action: Visit your nearest Maison Kayser today.
• •Headline: Where Quality Ingredients Meet Artisanal Hands. Body: We believe exceptional taste begins with exceptional ingredients. Flour, water, natural leaven, and the skilled touch of our artisans – that's the simple secret behind our unforgettable breads and pastries. Call to Action: Indulge in pure, authentic flavor.
• •Headline: Start Your Day the Parisian Way. Body: A flaky croissant, a rich coffee, the aroma of freshly baked bread. Maison Kayser brings the soul of a Parisian boulangerie to your morning. Elevate your everyday. Call to Action: Find your daily delight.
• •Headline: Tradition Baked Fresh. Innovation Served Daily. Body: While we cherish the timeless art of French baking, we love to surprise your palate. From our classic baguettes to exciting new pastry creations, experience the evolving taste of Maison Kayser. Call to Action: What will you discover today?