Brand Tone

sophisticated, serene, and minimalist

Brand Values

• •Artistic Quality
• •Simplicity
• •Customer-Centric Service

Best Practices

• •Maintain a Refined Vocabulary: Use words that evoke elegance, tranquility, and sophistication, such as "curated," "serene," "timeless," and "understated."
• •Focus on the Art: In all copywriting, the artwork should be the hero. Use descriptive language that highlights the visual and emotional qualities of the prints.
• •Embrace Simplicity: Keep sentences clear and concise. Avoid jargon or overly complex language that could detract from the minimalist aesthetic.
• •Cultivate a Welcoming Atmosphere: While the tone is sophisticated, it should also be approachable. Use inviting language on contact pages and in customer service interactions.
• •Ensure Visual and Textual Harmony: The clean, minimalist design of the website should be reflected in the copy. Use ample white space in text layouts and choose elegant, easy-to-read fonts.

Social Perception

The online presence is currently that of a quiet, product-focused retailer. The brand has yet to build a significant community or generate public discourse due to the lack of an active social media presence or online reviews.

Copy Examples

• •Discover the delicate beauty of our new arrivals. Each piece is a tribute to the timeless elegance of nature, captured in soft watercolors. Find the perfect artwork to bring a sense of calm and sophistication to your space.
• •Art for the Modern Home. Explore our curated collection of abstract floral prints and find the piece that speaks to you.
• •Immerse yourself in the tranquil hues of our 'Abstract Floral Watercolor III.' The gentle blend of blues and greens evokes a sense of peace and harmony, making it an ideal addition to any room in need of a serene touch.
• •Transform your home with the gift of art. For a limited time, enjoy complimentary shipping on all orders over $75. Let us help you create a space that reflects your unique style and appreciation for beauty.
• •At Mithras Collection, we believe that art has the power to transform a house into a home. Our carefully curated selection of abstract botanical prints is chosen to inspire tranquility and add a touch of understated elegance to your everyday life.