Brand Tone

Energetic, Expressive, and Artistically Confident

Brand Values

• •Artistic Integrity
• •Quality and Exclusivity
• •Conceptual Depth
• •Accessibility
• •Bold Self-Expression

Best Practices

• •Own the 'aRt-To-Wear' Term: Consistently use the brand's unique term 'aRt-To-Wear' to describe all fashion and apparel items. It reinforces brand identity and distinguishes the products from standard clothing.
• •Lead with the Artist's Story: Always connect products back to the artist, Mitch E.V., and the specific art series they originate from. This centers the brand's core value of artistic integrity.
• •Use Energetic and Confident Language: Embrace the use of enthusiastic punctuation ('!!!') and confident declarations ('Museum-Quality,' 'Making a statement'). This matches the bold, expressive nature of the art.
• •Educate the Customer: Briefly explain the concept behind a collection (e.g., 'Visual Perception,' 'Heartbreak Warfare') or the quality of the materials (e.g., 'Archival Giclee Print'). This adds value and justifies the product's price and artistic merit.
• •Maintain a Global and Direct Tone: Continue using phrases like 'Shipping worldwide !!!' and speaking directly to the customer to maintain a personal, accessible, and globally-minded voice that feels like it's coming straight from the artist's studio.

Social Perception

Mitch E.V. Art and Design is perceived as a niche, artist-led brand, appealing primarily to women and art enthusiasts who appreciate bold, expressive, and thought-provoking design. Customers buy into the artist's story and vision, viewing the brand as a fusion of fine art and fashion, offering unique, statement-making items. Its participation in fashion events elevates its status to a recognized name in wearable art.

Copy Examples

• •Barely there, but ALL attitude. Our new INCOGNITO sheer top has landed. Taken directly from my 'Visual Perception' watercolor series, this is more than a shirt—it’s a statement on seeing and being seen. Wear art. Be the canvas. Shipping WORLDWIDE !!! #aRtToWear #MitchEVart #WearableArt
• •A Museum-Quality Giclee Print from the raw, emotional 'Heartbreak Warfare' series. This piece captures the beautiful conflict between vulnerability and strength. Printed on archival Hahnemühle paper with pigment inks to last hundreds of years. Each print is hand-signed and comes with a certificate of authenticity. Own a moment of my story.
• •LOW-ON-STOCK SALE! Your Last Chance for These Pieces!!!
• •I'm Mitch E.V., a multidisciplinary artist from Manila. My canvas is just the beginning. I transform oil paintings, watercolors, and digital creations into stories you can hang on your wall or wear on your skin. This is aRt-To-Wear: fine art made for your world.
• •Tired of blending in? Mitch E.V. Art and Design offers bold 'aRt-To-Wear' collections that turn fine art into unforgettable fashion. From sheer pullovers to statement scarves, discover unique pieces that tell a story. Shop the collection now and wear your art out loud!