Brand Tone

Friendly and Approachable, Authentic and Traditional, Service-Oriented, Community-Focused (local)

Brand Values

• •Family
• •Quality
• •Customer Service
• •Tradition/Heritage
• •Authenticity

Best Practices

• •Emphasize Family & Community: Consistently weave in phrases like "family-owned," "treating you like family," "your local Western store," to reinforce the welcoming, community feel.
• •Highlight Heritage & Authenticity: Reference the "since 1978" legacy and the genuine connection to Western lifestyle. Use language that speaks to tradition and durability.
• •Maintain a Friendly, Helpful Voice: Use approachable language. Ask questions in social media posts to encourage engagement. Ensure customer service interactions (even online) are warm and helpful.
• •Showcase Quality through Brands and Descriptions: Don't just list products; briefly mention the quality or reputation of the brands carried. Use descriptive words that evoke durability and craftsmanship (e.g., "rugged," "built to last," "finest leather").
• •Be Consistent Across All Channels: Ensure the tone used on the website's "About Us" page is reflected in Facebook posts, product descriptions, and any email marketing. Create a simple brand voice guide if multiple people are creating content.

Social Perception

Local Trusted Retailer, Provider of Quality Brands, Friendly and Personal, Online Visibility Challenges

Copy Examples

• •Headline: Step Into Tradition. Step Into Mitchell's. Body: Since 1978, our family has been outfitting yours with the best in Western wear. From hardworking ranch gear to a touch of Western flair for your everyday, find quality you can trust and service that makes you feel right at home. Visit us in Thomas, OK, or shop our collection online! (Tone: Traditional, Friendly, Quality-focused)
• •Headline: More Than Just a Store, We're Family. Body: At Mitchell's Western Store, you're not just another customer – you're part of our Western family. Discover top brands like Ariat, Wrangler, and Cinch, handpicked for durability and style. Got a question? Our friendly team is always here to help you find the perfect fit. (Tone: Family-oriented, Friendly, Service-focused)
• •Headline: Authentic Western. Oklahoma Owned. Body: For over 45 years, Mitchell's Western Store has been your local source for genuine Western apparel and boots. We know the gear you need because we live the lifestyle. Shop online or stop by our Thomas store for a true Oklahoma welcome. (Tone: Authentic, Local, Experienced)
• •Headline: New Arrivals from Cinch & Kimes Ranch! Built for Life, Styled for You. Body: Fresh drop of your favorite brands! Gear up with the latest from Cinch and Kimes Ranch, perfect for the rodeo, the ranch, or a night out. Quality craftsmanship meets true Western spirit. Shop now before they're gone! #MitchellsWesternWear #Cinch #KimesRanch #WesternStyle (Tone: Enthusiastic, Product-focused, Direct - suitable for social media)
• •Headline: From Our Family to Yours: Quality Western Wear That Lasts. Body: We believe in gear that works as hard as you do. That's why Mitchell's Western Store offers only the best Western brands, backed by our commitment to friendly service. Find everything you need, from rugged boots to stylish hats, all under one roof. (Tone: Trustworthy, Quality-focused, Family-oriented)