Brand Tone

Warm and Friendly, Caring and Empathetic, Professional and Trustworthy, Enthusiastic and Passionate, Helpful and Informative

Brand Values

• •Quality and Freshness
• •Customer Satisfaction
• •Artistry and Creativity
• •Reliability and Timeliness
• •Local Community Focus
• •Personal Touch

Best Practices

• •Always Prioritize Warmth and Empathy: Whether it's a celebratory occasion or a moment of sympathy, ensure the language conveys genuine care and understanding. Use words that connect emotionally.
• •Highlight Freshness and Quality Consistently: Reinforce the value of fresh, high-quality flowers in product descriptions, social media posts, and ads. Use descriptive adjectives that appeal to the senses (e.g., vibrant, fragrant, lush).
• •Maintain a Helpful and Approachable Voice: Position the brand as a knowledgeable friend in floristry. Offer tips, explain choices, and make it easy for customers to understand their options and feel confident in their purchase.
• •Infuse Passion for Floristry: Let the genuine love for flowers and design shine through. Use enthusiastic language when describing arrangements and the joy of giving/receiving flowers.
• •Ensure Professionalism and Reliability in Service-Related Communication: When discussing delivery, orders, or customer support, the tone should be clear, efficient, and reassuring, reinforcing the trustworthiness of the service. Avoid jargon and be direct.

Social Perception

Positive Reputation for Quality, Reliable Service Provider, Good Customer Service, Go-To for Special Occasions, Visually Appealing Products

Copy Examples

• •Website Homepage Banner: "Brighten their day with Mitcham Florists. Fresh, stunning arrangements delivered with care across Melbourne. Order by 2 PM for same-day joy!"
• •Instagram Post for a Birthday Bouquet: "Say 'Happy Birthday' with a burst of vibrant beauty! 🎂🌸 Our florists pour their passion into every hand-tied bouquet, ensuring your loved one feels truly special. Explore our birthday collection – link in bio! #MitchamFlorist #BirthdayFlowers #MelbourneBlooms #FreshFlowersMelbourne"
• •Facebook Ad for Sympathy Flowers: "In moments of tenderness, let flowers convey what words cannot. Our compassionate team at Mitcham Florist creates thoughtful sympathy arrangements crafted with care and respect. Delivered gently to their door. [Link to Sympathy Collection]"
• •Product Description for a Rose Bouquet: "Experience the timeless elegance of our premium roses. Sourced for their vibrant color and lasting freshness, each stem is carefully selected to create a breathtaking display of affection. Perfect for anniversaries, romantic gestures, or simply because. We ensure every petal is perfect for your special someone."
• •Blog Post Introduction (Topic: The Meaning of Different Flower Colors): "Ever wondered what message your beautiful bouquet is sending? Flowers speak a language all their own! At Mitcham Florist, we love helping you choose the perfect blooms. Join us as we explore the vibrant meanings behind different flower colors, so your next gift says it all."