Brand Tone

Elegant & Sophisticated, Warm & Inviting, Passionate & Cultured, Conscious & Trustworthy

Brand Values

• •Quality & Craftsmanship
• •Sustainability & Ethical Production
• •Design & Innovation
• •Connection & Togetherness
• •Cultural Appreciation & Global Fusion
• •Customer Value & Experience

Best Practices

• •Showcase Customer Stories: Share anecdotes or visuals of customers enjoying Mita Kitchenware in their homes.
• •Engage with User-Generated Content: Repost and interact with customer photos and reviews.
• •Incorporate Visual Storytelling: Use high-quality, evocative imagery and videos to showcase the products and the lifestyle they represent.
• •Promote Behind-the-Scenes Content: Offer glimpses into the craftsmanship, ethical production, and design process.
• •Maintain a Consistent Visual Identity: Use a consistent color palette, typography, and style of photography across all platforms.

Social Perception

Mita Kitchenware is perceived as a curated, design-focused brand specializing in high-quality, often imported, tableware with a strong emphasis on aesthetics and sustainability. They are seen as bringing unique, globally inspired designs to the Australian market and are associated with established designers.

Copy Examples

• •Elevate your dining experience with our exquisite collection of sustainable kitchenware.
• •Discover the art of dining and cooking, bringing people together with our thoughtfully curated tableware.
• •Mita Kitchenware: Where craftsmanship meets creativity, blending global inspiration with Australian hospitality.
• •Experience the warmth and comfort of home with our consciously crafted, toxic-free kitchen essentials.
• •Transform your table into a canvas of elegance and beauty, evoking stories and cherished moments.