Brand Tone

Artistic & Creative, Friendly & Approachable, Celebratory & Joyful, Quality-Focused & Passionate, Helpful & Accommodating

Brand Values

• •Creativity & Artistry
• •Quality
• •Customer Satisfaction
• •Celebration & Joy
• •Local Community
• •Passion for Baking

Best Practices

• •Emphasize Visual Language: Use descriptive words that appeal to sight and delight, mirroring the artistry of the products (e.g., "dazzling," "intricate," "vibrant," "delicate," "hand-crafted").
• •Maintain a Warm and Celebratory Voice: Frame messages around joy, celebrations, and making moments special. Keep the tone friendly, approachable, and enthusiastic.
• •Highlight Customization and Artistry: Regularly remind the audience of the bespoke nature of many products. Talk about the design process, the creativity involved, and the ability to bring visions to life.
• •Showcase Passion and Quality: Subtly weave in the dedication to baking and the use of quality ingredients. Let the passion for the craft shine through.
• •Engage Authentically: When responding to comments or inquiries, maintain the friendly and helpful tone. Personalize responses where possible and show genuine appreciation for customer interest and feedback.

Social Perception

Positive, Talented & Skilled, Reliable for Custom Orders, Delicious Products, Aesthetic Appeal, Friendly Service, Local Gem

Copy Examples

• •Instagram Post (New Cake Design): Dreaming in pastels and intricate details! ✨ This custom beauty was a joy to create for a special celebration. What can we bake for your next magical moment? DM us to start designing! #PastelBakes #CafePastel #CustomCakesVancouver #CakeArt #DreamCake
• •Facebook Ad (Wedding Cakes): Your 'happily ever after' deserves a cake as unique as your love story. At Cafe Pastel, we craft breathtaking wedding cakes that taste as incredible as they look. Let's design your dream centerpiece together. Book your consultation today! 💍🍰 #CafePastelWeddings #VancouverWeddingCakes #PortCoquitlamBaker #BespokeCakes #LoveInEverySlice
• •Website Banner (Seasonal Offer): Sweeten the Season! 🌸 Our Spring Collection of delicate macarons and vibrant cupcakes is here. Perfect for gifts, gatherings, or a little treat just for you. Order online or visit us at Cafe Pastel! #SpringBaking #PastelTreats #MacaronLove #CupcakeJoy #ShopLocalPoCo
• •Instagram Story (Behind-the-Scenes): (Video snippet of a cake being decorated) A little sprinkle of magic in the making! ✨ We pour our hearts into every custom creation. What are you celebrating next? Let us make it extra sweet! #CakeDecorating #BehindTheScenes #CafePastelMagic #BakersLife #CustomOrders
• •Email Newsletter Snippet (Customer Testimonial): We're blushing! 🥰 'Cafe Pastel created the most stunning and delicious cake for my daughter's birthday! Everyone was amazed.' - Sarah M. We love being part of your cherished memories. Ready to create yours? Explore our gallery and get in touch! #CustomerLove #HappyClients #PastelPerfection #CelebrationCakes #MakingMemories