Brand Tone

Aspirational & Luxurious, Accessible & Inclusive, Informative & Passionate, Engaging & Modern

Brand Values

• •Accessibility: Providing luxury fragrance experiences without exorbitant prices.
• •Quality & Authenticity: Sourcing niche-inspired fragrances from the Middle East, collaborating with established brands, and emphasizing the quality of ingredients like oud.
• •Cultural Appreciation: Bridging cultures with scent and embracing the rich tapestry of Middle Eastern fragrance traditions.
• •Customer Satisfaction: Highlighted by mentions of excellent quality products, fast shipping, and safe payment methods.
• •Discovery & Experience: Inviting customers on an "olfactory odyssey" where "every scent tells a story."

Best Practices

• •Always Blend Aspiration with Accessibility: Use evocative, luxurious language to describe the scents and experience, but consistently reinforce the message of affordability and inclusivity. Avoid jargon that might alienate less experienced fragrance buyers.
• •Tell the Story: Weave in elements of the brand's origin, the cultural heritage of the scents, and the passion behind the curation. This adds depth and authenticity.
• •Focus on the Sensory Experience: Use vivid descriptions that appeal to the sense of smell and the emotions fragrances can evoke ("tantalize your senses," "olfactory odyssey").
• •Maintain a Confident and Knowledgeable Voice: Position the brand as an expert curator of fine, yet accessible, Middle Eastern fragrances. Share information about ingredients like oud and the collaborating brands.
• •Adapt to the Platform, Maintain the Core: While the execution might differ (e.g., more playful on TikTok, more descriptive on the website), the core values of affordable luxury, quality, and cultural appreciation should remain consistent across all communications.

Social Perception

Positive Legitimacy, Associated with Luxury and Niche Scents, Engaged Community (on TikTok), Emerging Brand

Copy Examples

• •Unlock the Mystique of the Orient. Mister Oud - Affordable Luxury, Unforgettable Scents. Discover our curated collection of niche-inspired perfumes that transport your senses without breaking the bank.
• •Why just wear a fragrance when you can wear a story? Mister Oud brings you the authentic essence of Middle Eastern perfumery, making exclusivity accessible to all. Experience the tradition, embrace the allure.
• •From Dubai's Souks to Your Sanctuary. At Mister Oud, we believe luxury shouldn't have limits. Indulge in opulent oud-based fragrances and rich home scents. Smell good, pay less.
• •Elevate Your Everyday. Define Your Signature. Mister Oud offers a world of exquisite niche-inspired fragrances, meticulously selected for their quality and character. Find your unique scent story with us.
• •The Secret's Out: Luxury Can Be Yours. Mister Oud is shattering the walls of exclusivity. Dive into a realm of captivating aromas and sophisticated scents, crafted for the discerning individual who appreciates value as much as opulence.