Brand Tone

Friendly and Approachable, Youthful and Trendy, Enthusiastic and Positive, Helpful and Customer-Oriented, Inspirational (lightly)

Brand Values

• •Personalization and Individuality
• •Quality
• •Customer Satisfaction
• •Style and Aesthetics
• •Practicality and Usefulness
• •Gift-Giving

Best Practices

• •Create a Tone of Voice Guide: Document the key characteristics of your brand's voice (e.g., friendly, youthful, enthusiastic) with examples of "do's and don'ts." Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Use language, references, and humor that resonate with your target demographic (e.g., style-conscious individuals, gift-givers).
• •Prioritize Personality Over Formality: While maintaining professionalism, don't be afraid to inject personality. Use contractions, emojis (appropriately, as they currently do), and a conversational style.
• •Focus on "You" (the Customer): Frame benefits and features around the customer's needs and desires. Instead of "Our bottles are high quality," try "Your drinks stay perfect in our quality bottles."
• •Be Consistent Across All Channels: Whether it's a website description, an Instagram caption, an email, or a Facebook ad, the underlying tone should feel familiar and authentically "Mister Bottle." Regularly review content across platforms to ensure alignment.

Social Perception

Positive, Stylish and Desirable, Good for Gifting, Responsive Brand

Copy Examples

• •Your vibe, your bottle! ✨ Which color and phrase totally screams YOU? Let your imagination run wild and create a Mister Bottle that’s as unique as your adventures. #MisterBottle #PersonalizedBottle #MyStyle #HydrateInStyle #UniqueGifts
• •Say goodbye to boring bottles! 👋 Design your own Mister Bottle today – keep your drinks perfectly hot or cold and show off your unique style. What will yours say? Start creating!
• •Hey [Customer Name], ready to turn heads? 😉 At Mister Bottle, we believe your bottle should be as original as you are. Engrave your name, a mantra, or a fun quote and make hydration an extension of your personality. Plus, enjoy ice-cold water for 24h or toasty coffee for 12h! Design your dream bottle now and get free shipping on orders over €40!
• •Searching for that *perfect* gift? 🎁 Look no further! A personalized Mister Bottle is thoughtful, stylish, and super useful. Add their name, a special date, or an inside joke. They’ll think of you with every sip! Shop unique gifts now. #MisterBottleGifts #PersonalizedGifts #GiftIdeas #ThoughtfulPresents
• •Weekend plans? ☀️ Whatever you're up to, your personalized Mister Bottle is the perfect companion! POLL: My Mister Bottle is for: 💧 Staying hydrated at the gym ☕ Keeping my coffee hot on commutes 🎉 Showing off at picnics. Show us where you take yours! Tag @misterbottle.es #MyMisterBottle