Brand Tone

Playful, Caring, Stylish

Brand Values

• •Cat Well-being and Safety
• •Individuality and Personality ('Purrsonality Matters')
• •Bonding between Cats and Humans
• •Quality and Practicality
• •Style and Aesthetics

Best Practices

• •Develop a Brand Voice Guide: Create a document that outlines the brand's personality, core values, target audience, and specific do's and don'ts for language (e.g., use of puns, emojis, level of formality). This should include preferred vocabulary and phrases that align with the 'playful,' 'caring,' and 'stylish' attributes.
• •Know Your Audience Deeply: Understand the language, humor, and concerns of cat owners. Tailor copy to resonate with their experiences and aspirations for their pets. Social media sentiment analysis can help in understanding how the audience feels about the brand and specific topics.
• •Tell Your Brand Story Consistently: Weave elements of the MissyMomo origin story (founded for Missy the cat, belief in 'purrsonality') into different pieces of content to reinforce brand identity and values.
• •Be Consistent Across All Channels: While the specific format may change (e.g., TikTok vs. product description), the core tone (playful, caring, stylish) should remain recognizable. For example, the fun, slightly irreverent tone from TikTok can be subtly adapted into website copy through word choices and phrasing.
• •Review and Refine Regularly: Periodically audit website copy, social media posts, and marketing materials to ensure they still align with the defined brand tone. Get feedback from team members and even customers to ensure the voice remains authentic and engaging.

Social Perception

Positive (among target audience), Emerging Brand, Trustworthy (generally), Engaged Community (on platforms like TikTok)

Copy Examples

• •Headline for a new cat backpack: 'Adventure Awaits! Explore the world with your furry co-pilot in purrfect comfort and style. Our new Explorer Backpack: Because even the wildest hearts need a cozy ride. 😼 #MissyMomoAdventures'
• •Instagram caption for a cat harness: 'Ready for strut, meow, and purrhaps a stroll? 😉 Our new harness is designed for ultimate comfort and freedom, letting your kitty's unique personality shine on every escapade. Safety first, but style is a close second! ✨ #FelineGoodOutdoors'
• •Product description excerpt for a cat sweater: 'Who says comfort can't be chic? Keep your sophisticated feline warm and runway-ready with our Mewberry Cat Sweater. Crafted for a snuggly fit that allows for all their important cativities – from napping majestically to plotting world domination (adorably, of course). 👑 #StylishKitties'
• •Facebook ad copy: 'Tired of carriers that cramp your cat's style (and spirit)? MissyMomo believes your cat's gear should be as unique as they are! Discover our range of personality-packed carriers, cozy apparel, and adventure-ready harnesses. Give your best furiend the world, one stylish step at a time. Shop now and get 10% off your first order! 🛍️ #PurrsonalityMatters'
• •TikTok video concept text overlay: (Video: Cat peeking out of a MissyMomo carrier, looking curious and happy) Text 1: 'My human finally gets it.' Text 2: 'This isn't just a bag...' Text 3: 'It's my adventure throne. 😻 - Missy (probably)' Caption: 'Upgrade your cat's travel game. They'll thank you with extra purrs. 😉 #MissyMomo #CatCarrierKing'