Brand Tone

Friendly, Celebratory, and Supportive

Brand Values

• •Celebration of Profession
• •Quality & Comfort
• •Community

Best Practices

• •Lead with the "Why": Always connect the product back to the core value of celebrating teachers. Start copy with phrases that acknowledge their hard work and dedication, such as 'You inspire students every day, you deserve a tee that celebrates you.'
• •Emphasize Comfort and Quality: Use descriptive words like 'buttery soft,' 'super comfortable,' 'durable,' and 'high-quality print' to reassure customers of the product's feel and longevity, which reviews confirm is a key selling point.
• •Speak the Teacher's Language: Incorporate education-specific terms and scenarios (e.g., 'state testing,' 'picture day,' 'grade-level team,' 'classroom library') to show a genuine understanding of the customer's world.
• •Foster Community in Your Copy: Use inclusive and collective language like 'teacher friends,' 'educators,' 'your school staff,' and 'teacher team' to reinforce the sense of a shared community. Encourage user-generated content by asking them to share photos in their tees.
• •Maintain a Positive and Encouraging Tone: Use exclamation points, positive adjectives ('awesome,' 'fun,' 'cute'), and supportive messaging. The copy should feel like a pat on the back, making the customer feel seen and appreciated.

Social Perception

Highly Positive and Trusted

Copy Examples

• •(Instagram Post): 'Ready for state testing week? ✏️ You can't answer their questions, but you *can* motivate them in style! Our 'Do The Best You Can' tee is super soft, comfy, and the perfect positive message for your students. Tap to shop and get ready to inspire!'
• •(Facebook Ad): 'Teacher friends, unite! ✨ Coordinate with your grade-level team in our fun and festive holiday tees. Made by a teacher, for teachers. We know you deserve to be comfortable and cute! Free shipping on all orders. Shop the collection now!'
• •(Website Banner): 'CELEBRATING TEACHERS, ONE TEE AT A TIME. Find your new favorite classroom shirt today. High-quality, comfy, and designed with you in mind.'
• •(Pinterest Pin Description): 'The perfect teacher gift idea! Our custom teacher tees are a fun way to show appreciation. From math and reading themes to teacher humor, we have a style for every educator. #TeacherLife #TeacherTees #MissyLulus'
• •(Email Newsletter Subject): '🎉 New Arrivals Alert! Your Classroom Wardrobe Upgrade is Here.'