Brand Tone

aspirational, authentic, and community-centric

Brand Values

• •Performance and Quality
• •Authenticity and Passion
• •Community Engagement
• •Empowerment
• •Resilience and Hard Work

Best Practices

• •Always Lead with the "Why": Start with the brand's origin story and mission. Remind the audience that the products are designed by a rider who understands their needs. This builds authenticity and trust.
• •Use Empowering Language: Incorporate words like "empower," "confidence," "performance," and "strength." The copy should make the rider feel capable and supported by the apparel.
• •Foster Community Through Conversation: Actively ask for opinions, run polls on new designs, and feature user-generated content. Use inclusive language like "we," "our community," and "together" to reinforce this bond.
• •Balance Technical Details with Lifestyle Appeal: While it's important to mention the "technical, durable, and breathable fabrics," always connect these features back to the benefit for the rider—comfort during long days, a professional look, and enhanced performance.
• •Maintain an Appreciative and Authentic Tone: Regularly express gratitude to the community for their support. Be transparent in communications, whether it's about a restock update or a behind-the-scenes look at an event. This humanizes the brand and strengthens loyalty.

Social Perception

The public perception of MISSY.HOLLINS EQUESTRIAN is highly positive. Customers and the wider equestrian community view it as a trustworthy and high-quality brand founded by a genuine equestrian. It is perceived as a brand that understands the specific needs of riders because it was created by one. The active presence at major equestrian shows and events enhances its credibility and visibility within the community. Customer testimonials consistently highlight satisfaction with product quality, comfort, and style, with many stating they will purchase from the brand again. The brand's success, including selling out its first launch within two months, demonstrates strong market approval and a positive reception.

Copy Examples

• •From a rider, for riders. We know the grit, the passion, and the hard work it takes. That’s why our Shadow Black leggings are engineered to support every stride, stretch, and second in the saddle. Durable, comfortable, and made to empower your performance. #MissyHollinsEquestrian #MadeToEmpower
• •Performance-Proven, Rider-Designed. The Equestrian Apparel That Works as Hard as You Do.
• •Inside Look: How Your Feedback is Shaping Our New Breeches
• •Meet your new go-to for any season. The MISSY.tech Base Layer was born from a need for a top that performs under pressure without sacrificing style. Crafted from breathable, technical fabric, it offers ultimate comfort and a professional look, whether you're schooling at home or stepping into the show ring. Practical, durable, and designed to give you confidence.
• •It's more than just clothing; it's a community. Born from a passion for the sport, MISSY.HOLLINS EQUESTRIAN is dedicated to creating apparel that empowers hardworking riders like you. Join our community and discover gear you can count on. Shop our best-sellers now.