Brand Tone

Empowering and Rebellious

Brand Values

• •Individuality
• •Confidence
• •Bold Self-Expression

Best Practices

• •Use a Power-Word Lexicon: Create and consistently use a list of brand-aligned words (e.g., unleash, roar, command, fierce, untamed, alpha, dominate, rebel). This ensures the tone remains consistent across all writers and platforms.
• •Write in the Active Voice: Always use strong, active verbs. Instead of "These boots can be worn to feel confident," write "These boots command confidence." This makes the copy more direct and empowering.
• •Focus on the Feeling, Not Just the Feature: While product details are important, the copy should primarily focus on the feeling of power and confidence the shoes give the wearer. Connect the product's features (a sharp heel, a bold print) to an emotional benefit (unstoppable presence, a rebellious spirit).
• •Maintain a Cohesive Visual and Textual Identity: Ensure that the edgy, powerful tone of the copy is always matched by equally bold and high-quality imagery. The synergy between text and visuals is crucial for this brand.
• •Engage with the "Pack": When responding to comments and messages, maintain the empowering tone. Address customers as strong individuals. This reinforces the brand's community aspect and makes customers feel like part of an exclusive, powerful group.

Social Perception

Niche, Stylish, and Statement-Making

Copy Examples

• •They’ll hear you coming. Walk with intention. Dominate the pavement. #MissWolf #Untamed
• •BE THE ALPHA. Our new collection is not for the faint of heart. Shop Now.
• •The 'CYBELE' isn't just a heel; it's a weapon of confidence. Forged for the woman who leads the pack, its sharp silhouette and metallic gleam are your armor for the urban jungle. Step in and step up.
• •Warning: May Cause Unstoppable Confidence.
• •Tired of blending in? MISS WOLF is for the rebels, the leaders, the ones who write their own rules. Our shoes are built to make a statement. Discover your power.