Brand Tone

Aspirational, Trend-Conscious, Service-Oriented (B2B), Direct & Informative, Value-Driven

Brand Values

• •Originality & Uniqueness
• •Customer Success (B2B focus)
• •Quality
• •Service & Efficiency
• •Affordability/Value
• •Trend Awareness

Best Practices

• •Highlight both aspirational qualities and value proposition (affordable fashion).
• •Emphasize the B2B service-oriented approach in relevant communications.
• •Maintain clarity on value and quality.
• •Incorporate trend-conscious language where appropriate.
• •Ensure product descriptions are informative and direct.

Social Perception

Perceived as a reliable B2B wholesale supplier that provides trendy and affordable fashion with a focus on client success.

Copy Examples

• •Get that Instagram worthy look with our latest collection!
• •Quality Guaranteed: Fashion at a fraction of the designer price tag.
• •We work 1-to-1 with our clients to help their business grow.
• •Discover unique and original styles that set you apart.
• •Shop the latest trends, new arrivals added daily!