Brand Tone

Glamorous & Luxurious, Empowering & Confident, Artistic & Creative, Playful & Theatrical, Inclusive & Advocating

Brand Values

• •Glamour & Self-Expression: Providing individuals with pieces that allow them to express their most fabulous selves.
• •Quality & Craftsmanship: Commitment to high-quality design, materials, and handcrafted details.
• •Inclusivity & Diversity: Celebrating and advocating for diverse identities, particularly within the LGBTQ+ community and promoting body positivity.
• •Empowerment: Helping individuals feel confident, beautiful, and powerful through fashion.
• •Artistic Integrity & Passion: Driven by a genuine love for fashion, design, and performance.
• •Homage to Vintage Aesthetics: Drawing inspiration from Old Hollywood and classic burlesque while reinterpreting it for a modern audience.

Best Practices

• •Embrace Evocative Language: Use rich, descriptive words that paint a picture of glamour, luxury, and vintage charm (e.g., opulent, dazzling, silken, starlit, bespoke, enchanting).
• •Speak with Confidence and Empowerment: Address the audience directly with an encouraging and affirming tone. Use empowering verbs and phrases that inspire self-expression.
• •Highlight Craftsmanship and Exclusivity: Subtly weave in mentions of handcrafted details, quality materials, and the unique design vision behind the collection.
• •Maintain a Touch of Playfulness and Theatricality: Don't be afraid to use witty or slightly dramatic phrasing that reflects the burlesque-inspired roots of the brand. Think "darling," "fabulous," "showstopper."
• •Infuse Values Naturally: Let the brand's commitment to inclusivity, LGBTQ+ advocacy, and empowerment shine through in the messaging, ensuring it feels authentic and integrated rather than forced.

Social Perception

Authentically Glamorous, A Champion of Inclusivity, Talented and Multi-faceted, High-Quality & Unique, Empowering and Inspiring, Bold and Unapologetic

Copy Examples

• •Headline: Unleash Your Inner Starlet. Body: Why just dream of Old Hollywood glamour when you can wear it? The Miss Tosh Collection drapes you in opulent silks and dazzling details, handcrafted to make every entrance unforgettable. Dare to be fabulous. Call to Action: Discover the Collection
• •Headline: More Than Lingerie. It's an Armour of Allure. Body: Each Miss Tosh creation is a whisper of vintage romance and a roar of modern confidence. Designed for the bold, the beautiful, and the unapologetically you. Step into your power. Call to Action: Shop Opulent Loungewear
• •Headline: Handcrafted Glamour, Ethically Fabulous. Body: Indulge in luxury that aligns with your values. Miss Tosh Collection celebrates inclusivity and the art of slow fashion, with exquisite pieces designed to empower every body. Shine brightly, darling. Call to Action: Explore Our Story
• •Headline: The Spotlight Awaits. Dress Accordingly. Body: From boudoir to ballroom, let Miss Tosh adorn you in creations that speak of timeless elegance and playful theatricality. Because life’s too short for boring clothes. Call to Action: Find Your Showstopper
• •Headline: For the Love of Curves, Crystals, and Courage. Body: Miss Tosh Collection: Where vintage dreams meet modern-day divas. Embrace your unique sparkle with luxurious, empowering designs made for every queen. Call to Action: Join the Glamour Revolution