Brand Tone

Bold, trendy, confident, casual, energetic, and community-oriented, using informal, enthusiastic, and aspirational language.

Brand Values

• •Confidence and Empowerment
• •Trend-Focused Fashion
• •Affordability and Accessibility
• •Authenticity and Community Connection

Best Practices

• •Always Use "You" and "We": Maintain a conversational, direct-to-customer style. Use "you" to speak directly to the customer and "we" to represent the friendly, personal team behind the brand. This reinforces the community feel.
• •Embrace Emojis and Energy: Consistently use emojis ("fire", "sparkles", "heart", "green heart", "down arrow") and energetic language ("Obsessed," "Fire," "Need," "Go!") to keep the tone exciting and youthful. This visual and linguistic energy is key to the brand's identity.
• •Ask Questions and Encourage UGC: End social media posts with questions to drive engagement ("How would you style this?"). Actively ask for and celebrate user-generated content (UGC) by reposting customer photos and tagging them. This validates customers and provides social proof.
• •Stay on Top of Slang and Trends: The brand's relevance depends on being current. Keep up with TikTok sounds, trending hashtags (#tiktokmademebuyit), and popular slang within the target demographic to ensure the copy feels authentic and timely.
• •Be Confident and Aspirational: The copy should always empower the customer. Use strong, confident verbs and adjectives. Frame the products not just as items, but as tools for self-expression and confidence helping customers to "be the main character" or have "swagger."

Social Perception

Largely positive, viewed as a go-to for trendy, affordable fashion, with strong community engagement and the appeal of an authentic, personality-driven small business.

Copy Examples

• •Stop scrolling The dress your weekend NEEDS has just landed. The 'Main Character' Mini Dress is here to make sure all eyes are on you. Available in 3 fire colours. Tap to shop before it gone! #missswagga #newarrivals #partydress #ootnight
• •Girls, you are not ready for this one! Our new 'City Sleek' co-ord is giving ALL the vibes. Obsessed is an understatement. We're pairing it with chunky trainers for day and killer heels for night. How would you style it? Let me know in the comments! #missswagga #coord #summeroutfits #stylingvideo #tiktokfashion
• •Why blend in when you were born to stand out? The Showstopper Heels are designed for our most confident Swagga girls. Featuring a sky-high stiletto and dazzling gem detailing, these shoes aren just an accessory they the whole look. Step up and step out.
• •IT'S ON! Our Summer Sale is here! HEY SWAGGA SQUAD! You asked, we listened! Our biggest summer sale EVER is now live. Get up to 50% off the looks you been hearting all season. This is your chance to snag that viral set and those must-have sandals. Don't wait, these looks won't stick around! [SHOP THE SALE NOW]
• •Level Up Your Look. Tired of boring outfits? Miss Swagga is your official destination for bold, trendy, and affordable style that gets you noticed. From viral TikTok looks to timeless glam, we got your new favourite outfit waiting. Shop now and pay later with Klarna. Free shipping on orders over 50! #missswagga #fashion #styleinspo