Brand Tone

Empowering, Educational, Authentic, Community-Oriented, Inclusive, Passionate, Activist-Driven

Brand Values

• •Empowerment
• •Self-Acceptance & Self-Love
• •Education
• •Community
• •Authenticity & Heritage
• •Challenging Beauty Standards
• •Quality

Best Practices

• •Speak from the Heart (Authenticity): Share genuine stories, struggles, and triumphs. Use "we" and address the community directly ("familia," "rizadas"). Let Carolina Contreras's founding passion shine through.
• •Empower Through Education: Frame tips and product information not just as instructions, but as tools for self-discovery and confidence. Explain the "why" behind techniques.
• •Celebrate, Don't Just Sell: Focus on the emotional benefits of embracing natural hair – freedom, confidence, cultural pride. Products and services are a means to this end.
• •Use Inclusive & Positive Language: Actively use terms like "beautiful," "powerful," "love," "celebrate." Ensure language resonates with the diverse Afro-Latina and broader curly-haired community. Incorporate Spanish words naturally where appropriate (e.g., "pajón," "familia").
• •Maintain a Conversational & Approachable Style: While expert, the tone should feel like advice from a trusted, knowledgeable friend rather than a distant corporation. Encourage interaction and dialogue.

Social Perception

Pioneer, Leader, Trusted Expert, Advocate, Changemaker, Welcoming, Supportive Space, Transformative, Inspirational

Copy Examples

• •Unlock the true potential of your *pajón*! Our [Product Name] is crafted with love and [Key Ingredient 1] & [Key Ingredient 2] to deeply nourish every curl. Embrace your texture, celebrate your roots. ✨ #MissRizos #CurlyHairLove #NaturalHairJourney #EmbraceYourCurls
• •You’re Not Alone on This Curl Journey! ✨ Join the Miss Rizos Familia. From battling frizz to finding your perfect routine, we get it. At Miss Rizos, we're more than just hair care; we're a community dedicated to celebrating every coil, curl, and wave. Share your story, learn with us, and let's grow together. [Link to community page/blog]
• •Ready for a transformation that goes beyond hair? At Miss Rizos Santo Domingo, we don’t just style curls, we celebrate them. Book your appointment and let our experts help you fall in love with your natural hair all over again. #MissRizosSalonDR #CurlyHairExperts #SelfLove
• •5 Common Curly Hair Myths DEBUNKED! (What Miss Rizos Wants You To Know). Tired of conflicting advice? Carolina Contreras and the Miss Rizos team are here to set the record straight. Learn the truth about [Myth 1] and [Myth 2] so you can care for your beautiful curls with confidence! #MissRizosEducation #CurlyHairTips #NaturalHairCare
• •Your Curls are Your Crown. 👑 At Miss Rizos, we believe in the power of embracing your natural beauty as an act of rebellion and self-love. We're here to educate, empower, and build a community that uplifts every curl, every story, every individual. This is more than hair. This is a movement. #MissRizosMovement #CelebrateYourIdentity #OneCurlAtATime