Brand Tone

Empowering & Inspiring, Community-Focused & Inclusive, Passionate & Authentic, Positive & Energetic, Approachable & Friendly

Brand Values

• •Empowerment
• •Inclusivity
• •Community
• •Giving Back
• •Quality & Functionality
• •Breaking Barriers
• •For Her, By Her

Best Practices

• •Always Lead with Empowerment: Frame messages around strength, confidence, and breaking limitations. Use inspiring and motivational language.
• •Speak Directly to "Her": Use inclusive language that resonates with female footballers of all ages and backgrounds. Emphasize that the brand understands and caters specifically to them.
• •Foster Community in Your Copy: Use words like "we," "us," "together," "squad," and "community" to reinforce the sense of belonging. Encourage interaction and sharing.
• •Highlight the "Why": Consistently connect products and initiatives back to the core mission of supporting girls in football and the work of the Miss Kick Foundation.
• •Maintain Authenticity: Let the passion for women's football shine through. Share real stories, feature real players, and stay true to the brand's origins and values. Avoid overly corporate or generic marketing speak.

Social Perception

A Trailblazer, Mission-Driven, Community Builder, Authentic & Relatable, High Quality, Advocate for Change

Copy Examples

• •Instagram Post (Image: Diverse group of young female players laughing on a pitch): Together, we're more than a team. We're a movement. This is for every girl who dreams of scoring goals and breaking barriers. Lace up, speak up, and play your heart out. You belong here. #MissKick #ForHerByHer #GirlsInFootball #Empowerment
• •Website Homepage Banner: Play With Confidence. Shop the gear designed for her, by her. Join the Miss Kick community and help us change the game. 2.5% of every order supports the Miss Kick Foundation.
• •Facebook Ad (targeting parents of young female football players): Give her the kit that matches her passion. Miss Kick creates comfortable, stylish sportswear that lets your daughter play with freedom and confidence. Plus, every purchase helps fund opportunities for more girls in football through the Miss Kick Foundation. #MissKickFoundation #GirlsFootball #FutureStars
• •Tweet: From grassroots to greatness, we're here to champion every girl and woman in football. What does playing football mean to you? Share your story! #MissKickCommunity #WomensFootball #LevelThePlayingField
• •Product Description (e.g., for a training top): Engineered for her game. Our Standard Training Top isn't just lightweight and breathable; it's a statement. Designed with darts for a gentle shape and side splits for ease of movement, it’s built to empower you on and off the pitch. Feel the difference, join the movement. #MissKick #Performance #EmpowerHer