Brand Tone

friendly, charming, wholesome, approachable, warm, inspirational, and heartfelt

Brand Values

• •Personal Connection and Gifting
• •Handmade Quality and Care
• •Faith and Inspiration
• •Celebration of Home and Family
• •Small Business Integrity

Best Practices

• •Maintain a Personal and Approachable Voice: Always write as if you are speaking to a friend. Use "we" and "I" to foster a direct connection with the audience and share the personal story behind the products.
• •Highlight the "Handmade" and "Small Business" Aspects: Consistently remind customers of the care and craftsmanship that goes into each item. This is a key differentiator and a major part of the brand's appeal.
• •Focus on the Gifting Experience: Frame your products as the perfect solution for thoughtful and easy gift-giving. Mention the special packaging and the joy of giving and receiving a Mississippi Mae item.
• •Incorporate Inspirational and Emotional Language: Use words that evoke feelings of warmth, comfort, faith, and nostalgia. This aligns with the product designs and the brand's core values.
• •Ensure Consistency Across All Platforms: Whether it's a product description, a social media post, or an email newsletter, the tone and messaging should be cohesive, reinforcing the same brand identity at every touchpoint.

Social Perception

Mississippi Mae is perceived as a reliable, high-quality small business, a go-to for unique and thoughtful gifts with an aesthetic blending "girly football shirt" charm and rustic elegance. Customers trust the brand to deliver on promises of quality and beauty, fostering loyalty, reinforced by consistent 5-star reviews.

Copy Examples

• •Bring a little sunshine into your kitchen with our new collection of handcrafted tea towels. Each one is designed to add a touch of warmth and charm to your home, making every day a little brighter. Perfect for gifting, or for treating yourself!
• •There as nothing quite like a handwritten note. Our new personalized stationery sets are perfect for sending a little love to the special people in your life. Crafted with care, from our home to yours. #MississippiMae #Handwritten #PersonalizedGifts
• •From a simple idea to a beautifully packaged gift, ready to bring a smile to someone's face. This is the magic of small business. Thank you for letting us be a part of your special moments. #SmallBusinessLove #HandmadeWithCare #GiftReady
• •A daily reminder of what truly matters. Our new 'Blessed Mama' decorative towel is designed to be a beautiful and constant source of inspiration in your home. Made with 100% cotton and printed with love in Kentucky.
• •Gifts that feel like a warm hug. Shop our collection of heartfelt and handmade treasures.