Brand Tone

Friendly, Approachable, Creative, Inspirational, Playful, Fun, Enthusiastic, Passionate

Brand Values

• •Creativity and Inspiration
• •Quality
• •Community
• •Joy of Handmade
• •Customer Service
• •Uniqueness and Fun

Best Practices

• •Embrace "Friendly & Fun": Always lean towards a conversational, approachable, and slightly playful tone. Use contractions (you're, it's) and exclamation points appropriately to convey enthusiasm. Think of talking to a crafty friend.
• •Sprinkle in Whimsy & Positivity: Even when describing technical aspects, infuse a sense of fun or the joy of creation. Words like "adorable," "magical," "sparkle," "delightful," and "happy" align well with the brand's visual style and product themes.
• •Be Genuinely Inspirational: Focus on what crafters can *do* and *feel* with the products. Use encouraging language that empowers them to try new things and share their creations. Highlight the "joy of handmade."
• •Know Your Audience (and Their Humor): For products with "snarky" or humorous elements, let that shine through in the copy, but ensure it remains light-hearted and relatable to the crafting community's sense of humor.
• •Maintain a Consistent "Mother-Daughter" Vibe: While not always explicit, the underlying warmth, care, and shared passion that comes from the brand's origin story should subtly influence the communication style. This means being genuine, helpful, and enthusiastic.

Social Perception

Highly Positive, Good Quality Products, Inspirational, Community-Focused, Responsive and Engaged

Copy Examples

• •Get ready to squeal with delight! 🐷 Our NEW 'This Little Piggy' layering stencil is here to add oodles of cuteness to your spring cards. So easy to use, you’ll be creating adorable piggy scenes in no time! Grab yours and let the fun begin! What will you create first? #MissInkStamps #NewRelease #CraftingFun #LayeringStencil #CuteCrafts
• •Hello crafty friends! Ready to dive into a world of enchantment and maybe a touch of mischief? Today, we're exploring [New Product/Technique], and trust us, you'll be itching to get your stamps inked! Let's spark some joy together.
• •Feeling a little fiery? Our 'Dumpster Fire' stamp set is perfect for those days when things are... well, a bit chaotic! Featuring adorable trash pandas and hilariously relatable sentiments, this set is sure to bring a smile (and maybe a knowing nod) to anyone's face. Made with high-quality photopolymer for a crisp impression every time. Because sometimes, you just gotta embrace the delightful disaster!
• •Video Title: "You WON'T BELIEVE How CUTE This New [Critter Name] Stamp Is! 🐾 Miss Ink Stamps Sneak Peek!" Intro Snippet: "Hey everyone, and welcome back! Get ready, because today we're unboxing the ADORABLE new [Critter Name] stamp set from Miss Ink Stamps! I'm already obsessed with these little guys, and I can't wait to show you all the fun cards we can make. Let's get crafty!"
• •Psst... Crafty Secrets & a Special Treat Inside! ✨ Join the Miss Ink Fun! Body Snippet: "Hello, fellow craft lover! We've been busy as bees in the Miss Ink studio, cooking up fresh inspiration and some exciting news we couldn't wait to share with our amazing community. Click here for a sprinkle of magic and an exclusive peek..."