Brand Tone

Friendly, Welcoming, Community-Focused, Passionate, Knowledgeable, Authentic, Down-to-Earth, Slightly Humorous/Playful

Brand Values

• •Quality Craftsmanship
• •Community & Inclusivity
• •Customer Experience
• •Sustainability & Environmental Awareness
• •Balance
• •Evolution/Adaptability

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone (friendly, passionate, community-focused, authentic, subtly humorous), key messaging points, "do's and don'ts" for language, and examples. Share this with anyone creating content.
• •Embrace Storytelling: Share the "why" behind the brewery – the passion for brewing, the connection to the farm, the stories of the team. This reinforces authenticity and builds connection.
• •Be Genuinely Engaging: Respond to comments and messages in a timely and friendly manner. Ask questions, run polls, and encourage user-generated content to foster that community feel.
• •Highlight Your Values: Weave in mentions of quality, community, sustainability, and the unique experience offered at the brewery into various communications, not just dedicated posts.
• •Consistency Across Platforms: While the format might change (e.g., more visual on Instagram), the core tone and messaging should remain consistent across the website, social media, email, and even in-person interactions at the taproom. Regular internal communication and training can help ensure this.

Social Perception

High-Quality Niche Brewery, Destination Venue, Friendly and Passionate Team, Community Hub, Authentic and Trustworthy

Copy Examples

• •🐒 Swing by the taproom this weekend and meet our latest creation: the [Beer Name] [Beer Style]! Bursting with [flavour notes] and brewed with heaps of passion right here on the farm. Perfect for sunny afternoons and good company. Who are you sharing a pint with? #MissingLinkBrewing #SussexCraftBeer #NewBrew #DrinkLocal #CraftBeerLover
• •Our legendary Sunday Roast Club is back! Gather your favourite people for a heartwarming, family-style feast featuring delicious local produce, perfectly paired with our freshest brews. 🍖🍺 Booking is essential as these spots go faster than a [Primate-themed pun, e.g., monkey snatching a banana]! Link in bio to reserve your table. #MissingLinkTaproom #SundayRoast #SussexFoodie #Community #GetTogether
• •Escape to theLink: Your cosy glamping pod awaits! ✨ Unwind in the Sussex countryside, sip on brewery-fresh beers, and gaze at the stars. Adventure, relaxation, and great taste – it's all here. Book your unique getaway! #MissingLinkGlamping #SussexStaycation #BreweryLife #UniqueEscape
• •Did you know your pint of [Beer Name] does more than just taste great? Here at Missing Link, we're all about balance – in our brews and with our beautiful planet. From feeding local cattle with our spent grain to fuelling our brewery with renewable energy, we're committed to brewing responsibly. Cheers to that! 🌍 #SustainableBrewing #EcoFriendly #CraftedWithCare #MissingLinkValues
• •What's your go-to Missing Link brew for a [current weather, e.g., chilly evening / sunny afternoon]? We love hearing what our community is sipping on! Let us know below! 👇 #AskTheLink #CraftBeerCommunity #SussexBeer #MissingLinkBrewing