Brand Tone

aspirational, confident, friendly, travel-inspired, inclusive, eco-conscious, playful, and relatable, personal connection

Brand Values

• •Confidence
• •Quality & Craftsmanship
• •Inclusivity
• •Sustainability/Eco-consciousness
• •Passion for Travel & Bright Colors
• •Exclusivity/Uniqueness

Best Practices

• •Embrace the "Beach Confident" Mantra: All copy should aim to inspire confidence and a feeling of looking and feeling good, especially in a beach or holiday setting.
• •Highlight Craftsmanship and Origin: Whether it's the Balinese artisans or the in-house North Wales seamstress, weave in details about the quality and story behind the products.
• •Maintain an Inclusive Voice: Consistently message the availability of a wide range of sizes and showcase diverse representations where possible.
• •Infuse Travel & Wanderlust: Use language that evokes the spirit of exotic travel, discovery, and the joy of beach life.
• •Be Visually Descriptive and Upbeat: Use vibrant, positive language that mirrors the bright colors and aspirational imagery used on their website and social media. Incorporate a touch of playfulness, especially for social media captions.

Social Perception

perceived as a specialist provider of high-quality, stylish beachwear, particularly sarongs. The emphasis on travel, confidence, and increasingly sustainability likely resonates positively with its target audience. The active and visual social media presence aims to build a community around beach lifestyle and body positivity.

Copy Examples

• •Wrap yourself in confidence. Our [Sarong Name] sarong, handmade with [material] in [location/style], is your perfect companion for sun-drenched adventures. #HulaBeachConfidence
• •From Bali with love, to your beach escape. Discover the artistry of our authentic Balinese batik sarongs – each one a unique story. #WearableArt #SlowFashionSummer
• •Find your perfect fit, feel incredible. Our sarongs in sizes 6 to 30 are designed for every body to shine. ✨ #HulaForAll #BeachConfident
• •Sustainable style that travels with you. Our eco-conscious HULA THE LABEL sarongs are made with love in North Wales, and for every order, we plant a tree! 🌳 #EcoChic #TravelKindly
• •Sun, sea, and the perfect sarong. What's your dream beach destination? Ours always includes vibrant colors and effortless style. 😉 #LiveTropical #HulaBeachVibes