Tono de Marca

aspirational, elegant, and reassuring

Valores de Marca

• •Elegance and Beauty
• •Quality and Efficacy
• •Self-Care and Confidence
• •Authenticity

Mejores Prácticas

• •Maintain an Elegant Vocabulary: Consistently use words that evoke sophistication, beauty, and grace. Avoid slang or overly casual language to uphold the brand's premium positioning.
• •Focus on the "Why" Behind the "What": Instead of just listing product features, explain how they contribute to the user's confidence and beauty. Frame the narrative around the aspirational goal of achieving one's ideal self through beautiful hair.
• •Incorporate the Founder's Voice (Subtly): Continue to leverage the connection with Yua Mikami. Phrases like "A secret to beautiful hair, shared" or "Crafted with the belief that everyone deserves to feel beautiful" can reinforce the brand's authentic origin.
• •Acknowledge and Address Customer Feedback Gracefully: When responding to comments or reviews, even negative ones, maintain a polite, professional, and helpful tone. This reinforces the brand's commitment to quality and customer satisfaction.
• •Ensure Visual and Textual Harmony: The soft, feminine, and clean aesthetic of the brand's visuals should always be matched by the elegant and reassuring tone of the copy. This creates a cohesive and immersive brand experience across all platforms.

Percepción Social

Misshelly is perceived as a positive, high-end, and effective brand, particularly appreciated for its "fruity floral" fragrance and "cute" packaging, delivering salon-quality results. Main drawbacks include its high price point and frequent stock shortages.

Ejemplos de Copy

• •Unlock the secret to eternally graceful hair. Introducing our new Weekly Hair Pack, a concentrated treatment for unparalleled shine and softness. Because your hair deserves a touch of luxury. #Misshelly #ElegantHair #HaircareLover
• •Experience the cleansing ritual that transforms. Our Moist Shampoo, rich in collagen, lathers luxuriously to protect and fortify every strand, leaving your hair resilient and radiant. #MisshellyBeauty #ShineOn
• •Your journey to flawless hair starts now. Tired of hair that won't cooperate? Our Blow Lotion is your new essential for taming frizz and achieving a sleek, salon-perfect look every time you style. Discover the Misshelly difference.
• •It's more than hair care, it's a moment for you. Indulge in the gentle, fruity-floral aroma of Misshelly and turn your daily routine into a luxurious escape. Tap to explore our collection.
• •What's your biggest hair challenge? [Poll: Frizz / Damage / Dryness]. Let us help you find your perfect Misshelly solution!