Brand Tone

aspirational, trendy, and confident, also friendly and approachable.

Brand Values

• •Trend-Focused
• •Affordability
• •Style Empowerment
• •Comfort

Best Practices

• •Develop a Brand Voice Guide: Create a comprehensive guide that outlines the brand's tone of voice, key messaging, and approved terminology to ensure consistency across all platforms.
• •Focus on "You": Address the customer directly in your copy. Use "you" and "your" to create a more personal and engaging experience.
• •Emphasize Benefits, Not Just Features: Instead of just listing product details, highlight the benefits for the customer. For example, instead of "stretchy fabric," use "moves with you for all-day comfort."
• •Use Aspirational and Empowering Language: Craft copy that inspires confidence and makes the customer feel good about themselves and their purchase.
• •Engage in a Two-Way Conversation: On social media, actively respond to comments and messages in a friendly and helpful tone to build a strong community around the brand.

Social Perception

The brand is perceived as a go-to destination for affordable and fashionable clothing, especially among younger, trend-conscious shoppers. However, there are also concerns from some customers regarding product quality and customer service, leading to a mixed perception that could impact its overall reputation.

Copy Examples

• •Stop scrolling. Our new collection just dropped and it is everything you ve been dreaming of. Tap the link in bio to own your style.
• •Your wardrobe is calling. Answer with up to 50% off sitewide. Don t just follow trends, set them. Shop now.
• •Meet your new obsession. Our signature lounge set is designed for a flawless fit and ultimate comfort. Perfect for a cozy night in or a chic day out. You decide.
• •This week s style forecast: 100% chance of looking fabulous. Discover the must-have pieces handpicked just for you. Get inspired.
• •Dress like you re already famous. Miss Guilty - Your daily dose of style and confidence.