Brand Tone

Accessible, Promotional, Friendly, and Encouraging, making beauty products feel attainable. Also Aspirational and Empowering in corporate communications.

Brand Values

• •Affordability
• •Accessibility
• •Variety
• •Customer-Centricity
• •Transformation

Best Practices

• •Always highlight the price, discount, or "value for money" aspect early in your copy.
• •Avoid overly technical jargon; focus on the end result for the customer using simple, benefit-driven language.
• •Regularly feature customer reviews, comments, and user-generated photos in your social media content and on your website.
• •Use words like "Now," "Limited Time," "Don't Miss Out," and emojis to create a sense of urgency and excitement.
• •Address your audience directly using "you" and "your," maintaining a light, positive, and supportive tone.

Social Perception

Perceived as a go-to online store for budget-friendly cosmetics in Pakistan, a reliable source for popular, affordable brands. Largely positive, valuing low prices and decent quality. Some caution from analytical sites regarding low prices for branded goods. Brand's own identity is somewhat secondary to the popular brands it sells.

Copy Examples

• •Your perfect pout is just a click away! 💄 Introducing our new collection of matte lipsticks. Vibrant, long-lasting color that won break the bank. Which shade are you trying first? Let us know below! 👇 #MissBeautyPK #AffordableGlam #LipstickLover
• •Unlock Your Glow! ✨ Shop Pakistan's favorite skincare and makeup brands. Cash on delivery available nationwide. Shop Now!
• •MID-YEAR SALE IS ON! Up to 50% OFF on Dr. Rashel, Bioaqua, and more. Don't wait, get your glow on for less!
• •💖 A Treat For You Is Inside, [Customer Name]!
• •Ready for radiant skin? Our Brightening Vitamin C Serum is your daily secret to a flawless complexion. It works hard to reduce dark spots and even out your skin tone, leaving you with a healthy, natural glow. Just a few drops a day to keep dullness away! Suitable for all skin types.