Brand Tone

Artisanal & Gourmet, Passionate & Proud, Community-Oriented & Local, Friendly & Approachable, Resilient & Innovative

Brand Values

• •Quality: Commitment to using premium, fresh, and locally sourced ingredients, and avoiding artificial additives.
• •Craftsmanship: Focus on "handcrafted" pies and "restaurant quality" food made with care.
• •Customer Satisfaction: Striving to provide delicious food and excellent service, leading to high customer loyalty.
• •Community Support: Supporting local suppliers and being an active part of their local communities.
• •Adaptability & Growth: Demonstrated by their origin story and continued expansion and product development.
• •Health-Conscious (to a degree): Offering products with no added sugar, preservatives, or seed oils, and options like "naked pies" and "Good Gut Pie".

Best Practices

• •Always Emphasize Quality and Craftsmanship: Use descriptive words that highlight the premium nature of the ingredients (e.g., "locally sourced," "finest," "fresh," "handcrafted," "artisan").
• •Maintain a Warm and Passionate Voice: Write with enthusiasm and a genuine love for food and the products offered. Share the story and the passion behind the brand.
• •Highlight Community Connection: Regularly mention the local sourcing of ingredients and the brand’s roots in Wodonga and its surrounding regions. Acknowledge community support.
• •Showcase Awards and Recognition Subtly: While it's important to mention accolades like "award-winning pies," integrate this information naturally rather than being overly boastful. Let the quality speak for itself, supported by these recognitions.
• •Be Authentic and Transparent: Reflect the brand's journey, including its resilient origins and commitment to wholesome ingredients. If addressing health aspects (like no seed oils), do so in a clear and straightforward manner.

Social Perception

Highly Regarded for Quality & Taste, Worth the Price, Trusted Local Business, Destination for Gourmet Treats, Friendly and Welcoming

Copy Examples

• •Headline: Award-Winning Pies, Crafted with Passion, Just for You. Body: From our Wodonga kitchen to your table, experience the taste of locally sourced ingredients and recipes perfected with love. Miss Amelie Gourmet: where every bite tells a story of quality and community.
• •Headline: Taste the Difference Local Makes. Body: We believe in the best for our customers. That's why Miss Amelie Gourmet pies and meals are bursting with fresh, regional produce and the finest quality meats. No shortcuts, just pure, delicious flavour.
• •Headline: More Than Just a Pie – It’s a Gourmet Experience. Body: Indulge in Australia’s Best Gourmet Pie and discover a world of flavour. At Miss Amelie Gourmet, we’re passionate about creating memorable food that brings people together. Perfect for your next gathering or a well-deserved treat.
• •Headline: Born from Passion, Baked with Pride. Body: Miss Amelie Gourmet started with a simple mission: to bring restaurant-quality food to your home. Our award-winning pies and gourmet meals are a testament to our dedication to quality and innovation. Join our food-loving community!
• •Headline: The Secret’s Out: Real Ingredients, Unforgettable Taste. Body: No preservatives, no seed oils, no compromises. Just wholesome, handcrafted goodness in every Miss Amelie Gourmet creation. From our famous pies to delightful heat & eat meals, discover your new favourite today.