Brand Tone

Friendly and Approachable, Passionate and Sincere, Elegant and Refined, Helpful and Informative, Community-Oriented

Brand Values

• •Quality & Craftsmanship
• •Accessibility & Inclusivity (Skin Sensitivity)
• •Customer Happiness & Trust
• •Originality & Authenticity
• •Joy and Confidence
• •Sustainability/Eco-Consciousness
• •Community & Connection

Best Practices

• •Embrace "Friendly Elegance": Combine warm, approachable language with sophisticated descriptions. Avoid overly casual slang but maintain a personal, human touch. Think "conversational yet refined."
• •Lead with Empathy (The "Why"): Always remember the core reason the brand exists – to provide beautiful jewellery for people with sensitive skin. Let this empathy shine through in product descriptions and storytelling. Use phrases that acknowledge this need and offer a solution.
• •Highlight "Joy" and "Comfort": These are key emotional benefits. Connect the physical comfort of hypoallergenic materials with the emotional joy of wearing beautiful jewellery.
• •Be Specific and Sincere: Talk about materials, the founder's story, and customer experiences with genuine enthusiasm and detail. Avoid generic marketing speak. The personal touch in customer service should extend to the copy.
• •Maintain Visual & Verbal Harmony: Ensure the tone of the copy consistently aligns with the visual aesthetic (minimalist, elegant) across all platforms, from the website to social media captions and even packaging inserts.

Social Perception

Highly Positive, Trusted, Personal and Caring, Stylish and On-Trend (Minimalist), Recommended

Copy Examples

• •Homepage Banner: Adorn Yourself Freely. Discover exquisite, hypoallergenic jewellery designed for your comfort and joy. Shine on, without a worry.
• •Product Description (e.g., for minimalist earrings): Whispers of elegance for your everyday. Our [Product Name] earrings are lovingly crafted from skin-kind materials, so you can enjoy their delicate charm from morning latte to evening glow. Pure style, pure comfort.
• •Instagram Post Caption: That feeling when your jewellery is as comfortable as it is beautiful ✨. Our founder, Cecilia, started MissA & Kissa because she believed everyone deserves to sparkle without sensitivity. What piece brings you joy today? #MissAKissa #SensitiveSkinJewelry #EverydayElegance #Hypoallergenic
• •Email Subject Line (for a new collection): New Arrivals: Gentle Sparkle, Lasting Joy ✨
• •About Us Snippet: More than just jewellery, it's a promise. A promise of quality, of skin-loving materials, and of the pure joy that comes from wearing something truly special. Born from a personal journey, crafted for yours.