Brand Tone

Warm and Friendly, Conscious and Caring, Authentic and Passionate, Inspiring and Uplifting, Artisanal and High-Quality

Brand Values

• •Social Responsibility
• •Sustainability and Eco-consciousness
• •Quality and Craftsmanship
• •Well-being and Slow Living
• •Community

Best Practices

• •Always Start with "Friend": Continue the established practice of addressing the audience in a warm, inviting, and personal way, such as "Hi friend!" or similar friendly greetings.
• •Integrate the "Feel Good, Do Good" Motto: Weave this core message into various forms of content. Whether it's product descriptions, social media posts, or email marketing, subtly remind customers of the dual benefit of their purchase – a beautiful product and a positive social impact.
• •Highlight Natural Ingredients and Craftsmanship: Consistently emphasize the use of Canadian beeswax, pure coconut wax, clean fragrances, and essential oils. Mention the handcrafted nature of the products to reinforce quality and artisanal value.
• •Evoke Sensory Experiences and Emotions: Use descriptive language that appeals to the senses (smell, sight, touch – the warmth of the flame) and connects the candles to feelings of coziness, relaxation, inspiration, self-care, and the joy of everyday moments.
• •Maintain Transparency and Authenticity: Continue to share the brand story, the mission in Rwanda, and behind-the-scenes glimpses. Authenticity builds trust and deepens the customer's connection to the brand's values. Be open about the sourcing of ingredients and the impact of their social contributions.

Social Perception

Ethical and Trustworthy, High-Quality and Luxurious, Community-Focused, Purpose-Driven, Associated with Coziness and Well-being

Copy Examples

• •Instagram Post (Product Focus): Meet 'Unwind' – your escape from the everyday. ✨ Hand-poured with love in our Edmonton studio, this blend of pure Canadian beeswax, coconut wax, lavender, peppermint, and cedarwood is more than just a candle. It’s a moment of peace, a deep breath, and a gentle reminder to slow down. Plus, every flicker helps provide health insurance in Rwanda. Light a candle, ignite a change. #MisiyoMoments #SlowLiving #EthicalHome
• •Facebook Ad (Mission Focus): Warm your home, warm a heart. ❤️ At Misiyo Candle Co., we believe in candles that 'feel good and do good.' Crafted with clean, sustainable ingredients like local beeswax, each candle you purchase helps us give back to our friends in Rwanda. Discover scents that soothe your soul and support a beautiful mission. Learn more about our impact: [Link to About Us/Mission Page] #MisiyoGivesBack #EdmontonMade #ConsciousLiving
• •Product Description (Website): Forest Retreat - Beeswax Blend Candle Step into a tranquil sanctuary. Our Forest Retreat candle, hand-poured with a blend of Canadian beeswax and pure coconut wax, captures the serene essence of a peaceful woodland. Notes of grounding teakwood, earthy vetiver musk, and refreshing eucalyptus gently fill your space, creating an atmosphere of balance and zen. Perfect for your slow living rituals and moments of quiet reflection. With every purchase, you join us on our mission to bring light and well-being to communities in Rwanda. Smell good, feel good, do good. Ingredients: Canadian beeswax, pure coconut wax, natural cotton wick, premium clean-burning fragrance oils, and pure essential oils.
• •Email Newsletter Snippet (New Collection): Hello, friend! Get ready to welcome the new season with scents that inspire and comfort. Our latest collection is blooming, featuring hand-poured beeswax blend candles designed to celebrate the everyday. Each one is a testament to our commitment to clean ingredients, sustainable practices, and our mission to give back. Cozy up your space and know you’re making a difference. Explore the new arrivals! [Link to Shop]
• •Pinterest Pin Description: Create your cozy haven with Misiyo Candle Co. 🌿 Our handcrafted beeswax and coconut wax candles are made for slow-living, everyday celebrations, and moments of unwinding. Discover clean-burning, amazing-smelling scents that also do good in the world by supporting health initiatives in Rwanda. Pin for your dream hygge home! #MisiyoCandleCo #HandmadeWithLove #SustainableStyle #HomeFragrance #EthicalGifts