Brand Tone

Playful, Humorous, Nostalgic, Whimsical, Creative, Direct and Engaging

Brand Values

• •Fun and Entertainment
• •Nostalgia
• •Creativity and Inventiveness
• •Community Connection
• •Not Taking Itself Too Seriously

Best Practices

• •Embrace the "Mythical" Voice: Channel Rhett & Link's signature humor, curiosity, and slightly quirky, self-aware style. Think "Good Mythical Morning" but in cereal form.
• •Lean into Nostalgia (with a wink): Reference the 80s/90s cereal experience authentically but don't be afraid to add a modern, humorous twist. It's nostalgia, not a history lesson.
• •Keep it Playful and Fun: Use exclamation points judiciously, incorporate playful language, and don't shy away from being a bit silly. The copy should feel like an invitation to have fun.
• •Highlight Uniqueness Creatively: Focus on what makes MishMash different – the unique shapes, unexpected flavor mashups, and the interactive boxes. Describe these in an imaginative and engaging way.
• •Speak Directly to the Audience (Your Fellow Mythical Beasts): Use inclusive language that makes the customer feel part of the "Mythical" community. Address them with an understanding of their shared enjoyment of Rhett & Link's content.

Social Perception

Excitement from fans, mixed reviews on taste (with Peanut Butter N' Honey Sandwich generally better received than Sweet Mac N' Mello), price concerns, appreciation for nostalgia and fun, and viewed within the context of influencer-created products.

Copy Examples

• •Remember when cereal boxes were your morning entertainment? MishMash is bringing that awesome back! Grab your spoon (and maybe your game face for the box-game). What are you waiting for? Dive into delicious!
• •Sweet Mac N' Mello: It looks like mac & cheese, tastes like a dream. No, not a cheese dream. A sweet, marshmallowy, crunchy dream. Get your weird on.
• •Tired of adulting? Our Peanut Butter N' Honey Sandwich cereal is like a time machine for your tastebuds. Warning: may cause spontaneous 90s dance parties.
• •MishMash Cereal: Because your inner child deserves a raise. And probably a ridiculously fun breakfast. We got you covered on the breakfast part.
• •Who said cereal has to be serious? We say it needs more wacky shapes and flavors that make you go 'WOAH!' Meet Randler, your new breakfast co-pilot on a voyage to fun-town.