Brand Tone

Aspirational & Fashion-Forward, Service-Oriented & Accessible, Informative & Direct, Enthusiastic & Engaging (on TikTok)

Brand Values

• •Quality & Authenticity
• •Variety & Comprehensiveness
• •Customer-Centricity
• •Accessibility
• •Innovation & Teamwork

Best Practices

• •Always Emphasize Authenticity and Quality: Consistently use terms like "original," "authentic," "premium," "high-quality," and "designer" when describing products to reinforce this core value.
• •Maintain a Helpful and Accessible Persona: In customer interactions and FAQs, be direct, polite, and focused on providing solutions (e.g., clear instructions for ordering, details about custom stitching).
• •Showcase Designer Names Prominently: Leverage the reputation of the Pakistani designers you carry by consistently mentioning their names in product descriptions and social media posts. This aligns with the "multi-brand" value proposition.
• •Keep Language Elegant and Aspirational: Reflect the premium nature of the products through sophisticated yet clear language. Avoid overly casual slang unless it's specific to a platform like TikTok where a slightly more informal tone might be appropriate for captions (while still maintaining overall brand integrity).
• •Highlight Convenience and Service: Regularly remind customers of the benefits you offer, such as worldwide shipping, shopping from home, and custom tailoring services, reinforcing the customer-centric approach.

Social Perception

Positive (General), Mixed (Specific Issues), Seen as a Source for Desirable Brands, Appreciation for Stitching Services

Copy Examples

• •✨ Embrace Elegance. Discover the latest [Designer Name] Luxury Lawn '24 collection, now at Mishi's Collection. Exquisite designs, premium fabrics, and the promise of authentic Pakistani couture delivered to your door. DM us to inquire or explore the collection on our website. #MishisCollection #DesignerLawn #[DesignerName] #PakistaniFashion #LuxuryWear
• •Your Perfect Fit, Effortlessly. At Mishi's Collection, we bring Pakistan's finest designers to you, with bespoke custom stitching available. Shop authentic, high-quality fashion from the comfort of home. Vision: Leading with value, Mission: Your ultimate designer hub.
• •Obsessed is an understatement! 😍 This stunning [Designer Name] piece, beautifully stitched by Mishi's Collection. Want this look? We offer custom tailoring! 😉 Worldwide shipping. ✈️ #MishisCollection #PakistaniDesigners #StitchedSuit #FashionReels #TiktokFashion #[BrandHashtag]
• •Indulge in Designer Luxury: The Mishi's Collection Winter Sale Starts Now! Experience the artistry of Pakistan's top designers at exceptional prices. For a limited time, find your dream outfits from Maria B., Hussain Rehar, and more. Quality, authenticity, and style – all under one roof. Shop now and let us deliver elegance to your doorstep.
• •Founded in 2018, Mishi's Collection is your trusted online destination for premium, original Pakistani designer wear. We handpick the finest collections from renowned brands, offering you unparalleled quality and a seamless shopping experience, complete with custom tailoring services. Our mission is to bring the world of Pakistani high fashion to you, wherever you are.