Brand Tone

Warm and Friendly, Personal and Heartfelt, Trustworthy and Quality-Conscious, Helpful and Customer-Oriented, Enthusiastic and Passionate, Informal, youthful, and direct

Brand Values

• •Uniqueness and Personalization
• •Quality Craftsmanship
• •Customer Happiness
• •Family and Community
• •Passion
• •Trend Awareness

Best Practices

• •Develop a Brand Voice Chart: Clearly define your brand's personality traits (e.g., Warm, Personal, Trustworthy, Enthusiastic), and for each trait, list "Do's" and "Don'ts" for language, phrasing, and style. For example: *Do* use words like "heartfelt," "cherished," "unique." *Don't* use overly formal or corporate jargon.
• •Always Prioritize "Personalization" and "Emotion": Ensure copy highlights the unique, customizable nature of the products and connects them to the emotions of gifting and receiving – joy, love, thoughtfulness, celebration.
• •Consistently Mention "Handmade in Switzerland" (where applicable): This reinforces quality, craftsmanship, and a sense of local pride/trust, which are key differentiators.
• •Use a Conversational and Approachable Style: Write as if you're speaking to a friend (while maintaining professionalism). Use "you" and "your" to directly address the customer. Incorporate emojis appropriately on social media to add warmth.
• •Maintain Consistency Across Platforms, Adapting Slightly for Audience: While the core values and warmth should remain, the tone can be slightly adapted. For instance, Instagram might be more visual and emoji-friendly, while an email newsletter could be slightly more descriptive. The TikTok channel already shows a more informal adaptation. Ensure all communications, regardless of platform, stem from the same core brand personality.

Social Perception

Niche Appeal, Emerging Brand, Positive Intent, Trust (Potential), Varied Product Range Perception

Copy Examples

• •Instagram Post (showcasing a personalized LED lamp): Light up their world with a gift that's uniquely theirs. ✨ Our handcrafted LED lamps, made with love right here in Switzerland, can be personalized with names, dates, or special messages. The perfect way to show you care. #Miseru #PersonalizedGifts #HandmadeWithLove #SwissMade #GiftIdeas #UniqueGifts
• •Facebook Ad (targeting people looking for anniversary gifts): Celebrate your special moments with a gift from the heart. ❤️ At Miseru, we create beautiful, personalized treasures that tell your unique story. From custom jewelry to engraved keepsakes, find the perfect anniversary gift that will be cherished forever. Shop now and enjoy free Swiss shipping on orders over 49 CHF! #MiseruGifts #Anniversary #PersonalizedJewelry #SwissShop #MadeWithLove #Geschenkideen
• •Website Homepage Banner: Miseru: Crafting Joy, One Personalized Gift at a Time. Discover unique, handcrafted treasures made with passion in Switzerland. Perfect for every occasion, perfect for your loved ones.
• •Email Newsletter Snippet (introducing a new product): Hello [Customer Name], looking for something truly special? Our new collection of personalized [Product Type, e.g., family name door signs] has just arrived! Each piece is carefully handcrafted by our family team in Switzerland, designed to bring a smile to your face and a personal touch to your home. Explore the collection and create your own unique piece today! Warmly, The Miseru Team.
• •TikTok Video Caption (by @fabich_youtube, showing a Miseru product in a real-life setting, slightly more informal): Just unboxed this custom LED light from @miseru.shop for my setup and it's INSANE! 🔥 The quality is top-notch, and having my gamer tag lit up like this? Epic. Seriously, check them out for personalized gifts – they nail it. #Miseru #GamingSetup #Personalized #SwissMade #CoolGifts #FabichFinds