Brand Tone

Friendly, Enthusiastic, Helpful, Youthful, and Trendy

Brand Values

• •Quality
• •Convenience and Ease
• •Fun and Joy
• •Authenticity
• •Accessibility

Best Practices

• •Create a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., friendly, enthusiastic, playful, helpful), along with do's and don'ts for language, grammar, and style. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. For Mirumiru, this often means a younger, social media-savvy audience that appreciates fun, authenticity, and visual appeal. Tailor your language and references accordingly.
• •Use Consistent Terminology: Whether it's "boba," "pearls," "DIY kit," or specific flavor names, ensure these terms are used consistently across all platforms to avoid confusion and reinforce brand identity.
• •Embrace Visual Storytelling with Complementary Copy: Bubble tea is a highly visual product. Ensure your copy enhances and complements your images and videos. For example, if an image is bright and playful, the copy should reflect that energy.
• •Engage and Listen: Pay attention to how your audience communicates in comments and messages. Mirroring their positive language (where appropriate) and addressing their questions and feedback in the established brand tone helps build rapport and consistency. Regularly review customer feedback to understand their perception.

Social Perception

Positive Association with DIY Experience, Appreciation for Convenience, Addressed Concerns about Specific Product Issues, Engaged Online Community, Seen as a Fun and Modern Brand

Copy Examples

• •Instagram Post (Image: A vibrant flat lay of a Mirumiru kit and a freshly made bubble tea): Shake up your week! ✨ Our [Flavor] Bubble Tea Kit has everything you need to become your own boba barista. Easy, delicious, and oh-so-fun! What creation will you whip up today? #MirumiruMagic #DIYBoba #BubbleTeaLove #HomeCafe
• •Facebook Ad (Video: Quick tutorial showing how simple it is to make the tea): Craving bubble tea? 🤔 Skip the queue, not the fun! With Bubble by Miru, you're just minutes away from a delicious, self-made boba treat. Perfect for cozy nights in or sharing with friends! Tap to bring the bubbly fun home! 👉 #BubbleByMiru #EasyBubbleTea #AuthenticFlavors #DIYFun
• •Product Page Snippet (for a new flavor): Get ready to tantalize your taste buds! Introducing our new [New Flavor] Bubble Tea Kit! We've packed all the authentic goodness and easy-to-follow steps you love, now with an exciting new twist. Your kitchen is about to become the hottest bubble tea spot in town! 😉
• •Email Newsletter Subject Line: Your Perfect Boba Escape is Just a Kit Away! 🍹 + New Recipes Inside!
• •TikTok Video Caption (Video: User trying the kit for the first time with a surprised/happy reaction): Wait for it...🤯 That moment you realize making amazing bubble tea at home is THIS easy! Thanks for sharing your #MirumiruMoment, @[UserHandle]! Get your kit and join the fun! #BubbleTeaKit #HomeBoba #TasteTest #HappyDance