Brand Tone

Friendly, Playful, and Enthusiastic

Brand Values

• •Creativity and Originality
• •Community Focus
• •Quality and Aesthetics
• •Joy and Playfulness

Best Practices

• •Embrace Enthusiastic Language
• •Use Emojis Strategically
• •Focus on the "Why," Not Just the "What"
• •Engage with and Feature Your Community
• •Maintain a Consistent Voice Across All Platforms

Social Perception

charming, reliable, and high-quality niche brand

Copy Examples

• •Say hello to your new desk buddy! Our new Shokupan Keycap is freshly baked and ready to bring a slice of cuteness to your keyboard. We're so excited to share this design with you all! Tap the link in bio to get yours before they're all toasted! #cutekeycaps #artisankeycaps #desksetup #mirukistudio
• •Make every keystroke a happy one with our 'Pastel Dreams' Desk Mat. Designed with love, this mat provides a smooth surface for your mouse and a splash of color to brighten your entire workspace. It R;s not just an accessory; it R;s a daily dose of joy, ready to inspire your best work and play.
• •Psst... A little something new and cute is inside!
• •Tired of a boring desk? Transform your setup from bland to grand with MIRUKI STUDIO! Our collection of cute, artist-designed keycaps and desk mats are made to make you smile. Perfect for gamers, creators, and anyone who believes a workspace should be a happy space. Shop the collection now!
• •(Image of two new design concepts) We're cooking up something new and we need your help! Which one of these cuties would you want on your desk? VOTE NOW! [Poll: Design A vs. Design B]