Brand Tone

sophisticated, innovative, and confident

Brand Values

• •Innovation and Quality
• •Purity and Simplicity
• •Sustainability and Eco-Consciousness
• •Accessibility and Convenience

Best Practices

• •Always lead with innovation: The unique selling proposition is the clear margarita. This should be a central theme in all copywriting.
• •Maintain a sophisticated tone: Use elegant and descriptive language. Avoid slang or overly casual phrasing to align with the premium positioning of the brand.
• •Emphasize the quality of ingredients: Mentioning the premium tequila and the unique sour mix reinforces the brand's commitment to quality.
• •Tell the story: The origin story of the brand from Hacha bar is a powerful tool for building credibility and connecting with consumers.
• •Highlight the awards and accolades: Social proof is crucial. Mentioning awards and positive reviews from critics and customers builds trust and reinforces the brand's premium status.

Social Perception

The public perception of MIRROR MARGARITA is overwhelmingly positive, particularly among cocktail enthusiasts and food and drink critics. It is often described as a "game-changer" in the ready-to-drink (RTD) market. Customers praise the taste, with many calling it the "best pre-mix" they have ever had. The brand has successfully positioned itself as a premium offering, and its availability in high-end retailers like Sainsbury's has further boosted its reputation. The story of its origin from the well-respected Hacha bar in London adds to its credibility and allure. While there have been some minor issues with order fulfillment, the company appears to be responsive in resolving them.

Copy Examples

• •Tired of the same old margaritas? Discover the revolutionary Mirror Margarita. Crystal-clear in appearance, yet bursting with perfectly balanced sweet and sour notes. It’s time to see your favorite cocktail in a new light.
• •Bar-quality cocktails, no mixologist required. The award-winning Mirror Margarita, ready to pour over ice. Elevate your evening, effortlessly.
• •Sip sustainably without sacrificing flavor. Our Mirror Margarita uses an innovative, eco-friendly recipe that’s kinder to the planet. Taste the future of cocktails.
• •Crafted by world-renowned mixologists, the Mirror Margarita is a testament to quality and innovation. Made with premium tequila and a unique blend of citrus essences, every sip is a revelation.
• •Clarity is the new classic. The Mirror Margarita is more than a drink; it’s an experience. A crystal-clear twist on a timeless favorite, designed for the discerning palate.