Brand Tone

Professional and Authoritative, Luxurious and Sophisticated, Personal and Welcoming, Confident and Assured, Discreet and Trustworthy, Service-Oriented

Brand Values

• •Craftsmanship & Uncompromising Quality
• •Personalized Service & Client Relationships
• •Heritage & Tradition
• •Trust & Discretion
• •Value & Efficiency
• •Modern Sensibility within Tradition

Best Practices

• •Weave in Heritage Consistently: Regularly mention the "second-generation family business," "over 40 years of experience," and the tradition of English tailoring to build trust and underscore expertise.
• •Balance Professionalism with a Personal Touch: Use language that is expert and authoritative but also warm, inviting, and client-centric. Share stories (with permission) that highlight the tailor-client relationship.
• •Visually Reinforce Luxury and Craftsmanship: Ensure all imagery aligns with a high-end aesthetic, showcasing fine fabrics, intricate details, and the elegance of the finished garments.
• •Emphasize the "Experience" Not Just the Product: Copywriting should convey that clients are investing in a personalized journey and a relationship, not just a piece of clothing. Highlight the consultation, the choice of fabrics, and the collaborative process.
• •Maintain Discretion while Leveraging Prestige: While discreetly handling client details, subtly allude to the caliber of clientele and high-profile work (like the royal wedding or celebrity dressing, as publicly known) to enhance brand status and trustworthiness. Use phrases like "trusted by leaders" or "dressing discerning individuals."

Social Perception

High-End and Prestigious, Expert and Reliable, Personal and Approachable (for a luxury service), Established and Reputable, Associated with Quality and Detail

Copy Examples

• •Crafted for Distinction. Worn with Confidence. For over 40 years, Mirpuri Bespoke Tailors has been the trusted name for discerning individuals seeking unparalleled craftsmanship and a truly personal tailoring experience. Discover your signature style with us.
• •The Mirpuri Legacy: More Than a Suit, It's a Statement. As second-generation family tailors, we blend timeless Savile Row techniques with a modern understanding of style. Experience the art of bespoke in London, Geneva, or Zurich.
• •Your Vision, Expertly Tailored. At Mirpuri, the journey to your perfect garment is a collaborative one. We listen, we advise, and we meticulously craft pieces that are uniquely yours, from the finest fabrics in the world.
• •Elegance. Precision. Discretion. From boardroom presence to landmark occasions, Mirpuri Bespoke provides the ultimate in custom tailoring. Trusted by those who demand the exceptional.
• •Beyond Bespoke: A Wardrobe for Life. Mirpuri extends the art of tailoring to every facet of your style. Experience the impeccable fit and lasting quality that only true bespoke can offer, from formalwear to refined casual pieces.