Brand Tone

The brand's tone is a blend of Professional & Reliable and Ethical & Passionate. It conveys trustworthiness, efficiency, a genuine passion for animal welfare, and environmental responsibility, using clear, direct language focused on product benefits for retailers.

Brand Values

• •Health & Wellness
• •Sustainability & Environmental Responsibility
• •Innovation & Quality
• •Partnership with Independent Business

Best Practices

• •Always Speak B2B: Frame every feature as a benefit to the retailer, focusing on how products contribute to their business success and customer satisfaction.
• •Translate Values into Sell-Through: Explain how the brand's values (e.g., eco-friendliness) can be leveraged by retailers to attract and retain customers in growing market segments.
• •Use Testimonials as Proof: Integrate social proof from other successful stockists into marketing materials to build credibility and persuade potential business partners.
• •Highlight the 'Why' Behind the Quality: Detail specific materials and design elements to justify premium positioning and provide retailers with clear selling points for their customers.
• •Reinforce the Partnership: Consistently use language that emphasizes a collaborative relationship, positioning Miro & Makauri as invested in the success of independent pet shop clients.

Social Perception

From retailers, Miro & Makauri is perceived as a highly valuable and reliable partner, offering innovative, high-quality products that yield good profit margins, backed by excellent customer service and quick delivery. From the public (end consumers), it is seen as a premium, ethical, and trustworthy choice, valued for health benefits (especially vegan treats) and durable accessories, considered a superior alternative to mass-produced items.

Copy Examples

• •Stock the Eco-Friendly Toys Your Customers Are Searching For.
• •Don't just sell treats. Offer a solution. Our Maks'Patch veggie chews are low-fat, hypoallergenic, and a top-seller for retailers catering to health-conscious dog owners. Partner with us for healthy profits. #B2B #PetSupplies #VeganDogTreats
• •Quality That Builds Loyalty. Profits That Build Your Business. Explore our 2025 catalogue.
• •The Milford Leather Collection: Crafted with soft leather and a comfortable neoprene lining for superior comfort. A high-margin collection that offers your customers a durable, stylish alternative to mass-market collars. Fast dispatch guaranteed.
• •Your Competitors Can't Stock This. As dedicated suppliers to independent pet shops, our innovative accessories and best-selling vegan treats are your key to standing out. Become a Miro & Makauri stockist today.