Brand Tone

Accessible and Value-Oriented, Confident and Direct, Customer-Centric and Appreciative, Informative and Transparent

Brand Values

• •Accessibility: Making luxury-smelling fragrances available to everyone, regardless of income.
• •Quality & Value: Offering high-quality French perfume oils and long-lasting scents at affordable prices by minimizing overheads on branding and packaging.
• •Transparency: Being open about their 'inspired by' approach and how they achieve their price points.
• •Conscientious Production: Promoting vegan, paraben-free, and cruelty-free products, as well as recyclable packaging.
• •Customer Focus: Valuing customer satisfaction and feedback.
• •Originality within Inspiration: While inspired by popular scents, they state 'MIRIS fragrances do not reproduce the scents or designs of popular brands' and 'We pride ourselves on our uniqueness.'

Best Practices

• •Emphasize Value & Accessibility: Consistently highlight the 'affordable luxury' aspect. Use phrases like 'inspired by,' 'premium quality without the premium price,' and 'smart choice for scent lovers.'
• •Be Confident & Transparent: Don't shy away from the 'inspired by' nature of the products. Explain how MIRIS offers value (e.g., focusing on the scent, not expensive marketing or packaging).
• •Focus on the Sensory Experience: Use evocative language to describe the fragrances, even when referencing inspirations. Talk about notes, longevity, and the feeling the scent evokes.
• •Maintain a Customer-Centric Approach: Use inclusive language ('for everyone,' 'your favorite scents'). Feature customer testimonials and address common customer questions or concerns positively in broader communications.
• •Highlight Ethical Aspects: Regularly mention vegan, cruelty-free, paraben-free formulations, and the use of recyclable packaging where applicable, as these are key differentiators and value points for many consumers.

Social Perception

Largely positive, particularly concerning the value for money and scent accuracy of their 'inspired' fragrances. Seen as a smart way to enjoy luxury scents without the high price tag. Vegan and cruelty-free aspects are also appreciated.

Copy Examples

• •Headline: Love [Designer Perfume Name]? Discover MIRIS No. [XXXXX]. Body: Get the essence of luxury without the extravagant price tag. Our No. [XXXXX], inspired by [Designer Perfume Name], offers that unforgettable aroma you adore, crafted with high-quality French oils. Smell amazing, save smarter. Call to Action: Shop Your Signature Scent for Less!
• •Headline: Why Pay for a Label? Invest in the Scent. Body: At MIRIS, we believe everyone deserves to indulge in exquisite fragrances. We skip the costly campaigns and fancy bottles to bring you premium, long-lasting perfumes inspired by your favorites. It's your secret to affordable luxury. Call to Action: Experience Premium Scents, Smartly Priced.
• •Headline: Your Go-To for Guilt-Free Fragrance. Body: Vegan, cruelty-free, and made with the finest French oils. MIRIS perfumes offer stunning 'inspired by' scents in convenient, travel-ready bottles. Find your perfect match and feel good about what you're wearing. Call to Action: Explore Our Collection.
• •Headline: Long-Lasting Luxury, Surprisingly Affordable. Body: Don't choose between quality and price. MIRIS perfumes are designed to last, giving you hours of captivating fragrance. Inspired by iconic scents, loved for their value. What will be your new favorite? Call to Action: Find Your Long-Lasting Scent Today.
• •Headline: Join 100,000+ Smart Scent Lovers! Body: Since 2014, MIRIS has been democratizing fragrance. Our secret? Premium French oils, no middlemen, and a focus on what truly matters: a scent that makes you feel incredible, without emptying your wallet. Call to Action: Discover the MIRIS Difference.