Brand Tone

approachable, informative, and encouraging

Brand Values

• •Natural Ingredients: Emphasis on clean, simple, and natural formulations.
• •Effectiveness: Commitment to creating products that deliver visible results like definition, moisture, and health for hair.
• •Inclusivity: While initially focused on curly hair, the brand evolved to embrace all hair types, promoting the idea that all natural hair is beautiful.
• •Empowerment: Encouraging customers to feel confident and beautiful in their natural hair.
• •Transparency: Open about their ingredients and brand story.
• •Customer-centric: Offering a money-back guarantee and engaging with customer queries.
• •Cruelty-Free & Vegan: Adherence to ethical product standards.

Best Practices

• •Be Authentic & Approachable: Use a friendly, conversational, and encouraging voice in all communications, just like talking to a supportive friend.
• •Educate & Empower: Share tips and information about hair health and natural ingredients, helping customers understand the benefits and feel confident in their choices.
• •Highlight Natural & Clean: Consistently emphasize the use of simple, high-quality natural ingredients and the "clean beauty" aspect of the products.
• •Showcase Real Results & Stories: Feature genuine customer testimonials, before-and-afters, and share the brand's own journey to build trust and connection.
• •Maintain Inclusivity: Ensure messaging appeals to a wide range of hair textures, reinforcing the value that all natural hair is beautiful.

Social Perception

Miribel Naturals is generally perceived as a trustworthy brand offering high-quality, natural hair care products that work, especially for those with curly or wavy hair. Customers appreciate the clean ingredients and the brand's mission of promoting healthy hair. The founder's personal story and involvement also resonate positively with consumers. They are seen as a reliable small business that cares about its customers.

Copy Examples

• •Unlock the secret to your healthiest hair yet. Our natural formulas are crafted with love to make your waves, curls, or coils shine.
• •Tired of frizz and dryness? Discover the Miribel Naturals difference – simple ingredients, powerful results. Embrace your natural texture with confidence!
• •From our kitchen to your shower. Experience the gentle power of nature with Miribel Naturals. Healthy hair looks the best on you!
• •Join our community of happy curls (and waves, and coils!). Real people, real results, real natural ingredients. Find your hair's new best friend today.
• •No more bad hair days. Just soft, defined, and vibrant hair, naturally. Explore our range and let your true texture thrive.