Brand Tone

aspirational, vibrant, and confident

Brand Values

• •Accessibility and Affordability
• •Curated Convenience
• •Trend-Focused Style
• •Customer-Centricity

Best Practices

• •Lead with the Destination
• •Use Energetic and Confident Language
• •Highlight Convenience and Curation
• •Emphasize Visuals in Text
• •Maintain a Clear Call to Action

Social Perception

Miri Asé is perceived as a vibrant and trendy online boutique specializing in vacation and travel-themed apparel and accessories. It has a strong visual identity on platforms like TikTok and YouTube, showcasing products through lookbooks and themed collections. The brand is seen as a fun, accessible, and reliable source for building a stylish travel wardrobe, with positive customer engagement centered on the appeal of its "cute," "sexy," and complete vacation outfits.

Copy Examples

• •Your next destination is calling. 📞 Our new collection of bold swimwear and breezy cover-ups has officially landed. Designed for sun-soaked days and unforgettable nights. Tap to shop the look and get vacation-ready. #MiriAse #VacationMode #Swimwear
• •✈️ Flight Booked? Get Your Outfit. 25% Off Inside.
• •Travel shouldn't be stressful. Our trendy and durable 3-piece luggage set is designed to make your journey seamless and stylish. With 360° spinner wheels and a scratch-resistant hardshell, you can glide from the terminal to your hotel with confidence. It's not just luggage; it's the perfect travel companion. #MiriAseTravel
• •From bikinis and cover-ups to the perfect pair of shades, Miri Asé has your entire vacation wardrobe covered. Stop scrolling and start packing! Shop our curated collections and enjoy free shipping in the U.S. Your next adventure starts here.
• •One cover-up, three vibes. Which look are you taking on vacation? ✨ Shop our best-selling sets now at MiriAse.com! #GRWM #VacationOutfits #BeachStyle #MiriAse