Brand Tone

Elegant & Sophisticated, Feminine & Sensual, Confident & Empowered, Artisanal & Exclusive

Brand Values

• •Craftsmanship & Quality
• •Made in Italy
• •Exclusivity & Uniqueness
• •Femininity & Empowerment
• •Passion & Determination
• •Attention to Detail

Best Practices

• •Embrace Elegant Language: Use sophisticated vocabulary that evokes luxury, exclusivity, and artistry. Avoid overly casual slang or jargon.
• •Highlight Italian Heritage & Craftsmanship: Consistently weave in phrases like "Made in Italy," "Italian craftsmanship," "artisanal details," and "handcrafted" to reinforce these core values.
• •Focus on the "Miriam Stella Woman": Write for the target audience – a confident, determined, and sophisticated woman who appreciates quality and attention to detail. Use empowering language.
• •Show, Don't Just Tell, the Luxury: Instead of just saying "luxurious," describe the specific elements that make it so – "thousands of crystals," "intricate embroidery," "natural fibers," "painstakingly made."
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy aligns perfectly with the high-quality, glamorous imagery used on the website and social media. The words should enhance the visual story of elegance and sophistication.

Social Perception

Luxury Brand, High-Quality & Well-Crafted, Internationally Recognized, Glamorous & Aspirational, For a Confident Woman

Copy Examples

• •Instagram Caption: "Elegance redefined. Each stitch, a testament to Italian artistry. Discover the new collection where timeless sophistication meets modern allure. ✨ #MiriamStella #MadeInItaly #LuxuryFashion #Craftsmanship #NewCollection"
• •Website Banner: "Miriam Stella: Artisan Couture for the Woman Who Commands Attention. Experience the Unmistakable Allure of Handcrafted Italian Design."
• •Email Subject Line: "Indulge in Exquisite Details: Your First Look at Miriam Stella's Latest Creations."
• •Product Description Snippet: "Hand-embellished with thousands of shimmering crystals, this gown is a masterpiece of Italian craftsmanship. Designed for the woman who is both determined and radiant, it embodies the pure essence of Miriam Stella luxury – where every detail tells a story of passion and exclusivity."
• •Facebook Ad Copy: "Step into a world of unparalleled glamour. Miriam Stella's resort wear collection, handcrafted in Italy, is designed for the discerning woman who seeks both luxury and a unique expression of her vibrant spirit. Shop now and embrace the art of Italian elegance. #MiriamStellaOfficial #ItalianLuxury #ResortWear #HandmadeFashion"