Brand Tone

aspirational, educational, and reassuring

Brand Values

• •Efficacy and Results
• •Confidence and Empowerment
• •Simplicity and Luxury
• •Natural Ingredients
• •Community

Best Practices

• •Lead with Empathy: Always start by acknowledging the customer's problem or aspiration. Use phrases like 'Struggling with...' or 'Dreaming of...' to build an immediate connection.
• •Focus on 'Science-Backed' and 'Natural': Consistently use these keywords to reinforce the brand's core value proposition of offering effective, safe, and trustworthy products.
• •Show, Don't Just Tell: Utilize user-generated content, before-and-after photos, and testimonials to provide social proof and visually demonstrate the 'visible transformations' the products deliver.
• •Emphasize Confidence and Transformation: Frame the product benefits not just in terms of physical appearance (e.g., thicker hair), but in the emotional outcome (e.g., 'regain their confidence').
• •Maintain a Reassuring and Supportive Voice: The copy should feel like advice from a knowledgeable and caring friend. Avoid overly complex jargon and maintain a clear, encouraging, and inspirational tone.

Social Perception

trustworthy, effective, high-quality, natural beauty solutions; perceived as a game changer with high levels of customer satisfaction.

Copy Examples

• •Tired of seeing more hair in your brush than on your head? You're not alone. Our Rice Water Shampoo is a gentle, science-backed solution designed to nourish your scalp and strengthen every strand. Reclaim your confidence, one wash at a time. #MiriamsCollection #HairGrowth #ThickerHair
• •The glow-up is real. ✨ I struggled with post-partum hair loss, but Miriam's Collection changed the game for me. This isn't just a product, it's a confidence boost in a bottle. #HairTransformation #RiceWaterRinse #MiriamsMiracle
• •Meet your new holy grail for radiant skin. Our Rice Water Face Cream is a lightweight yet deeply hydrating formula packed with natural ingredients and hyaluronic acid. It works to improve texture, combat signs of aging, and leave you with a 'glass-like' glow, even in the harshest weather. Simplify your routine, not your results.
• •Your Solution to Healthier Hair is Here.
• •Struggling with the UK's moisture-stripping weather? Your skin doesn't have to. Our Rice Water Skincare Duo is formulated to repair your skin's barrier, boost collagen, and give you that radiant, healthy look you've been searching for. See the difference for yourself.