Brand Tone

Sophisticated, Aspirational, and Minimalist.

Brand Values

• •Elegance
• •Quality
• •Modern Femininity
• •Simplicity

Best Practices

• •Use an Elevated Vocabulary: Consistently choose refined and evocative words (e.g., "curated," "silhouette," "refined," "effortless") over common or casual terms.
• •Focus on "The Feeling": Write copy that sells the feeling of wearing Miriabel clothes—confidence, elegance, grace—rather than just listing product features.
• •Embrace "Less is More": Keep copy concise and impactful. Allow the high-quality visuals to do most of the talking. Use white space effectively in all communications.
• •Speak Directly to an Ideal Customer: Address a sophisticated woman who appreciates quality and timeless style. The copy should reflect her values and aspirations.
• •Maintain Consistency Everywhere: Ensure the sophisticated tone is present in all written materials, from the website and advertisements to transactional emails (order confirmations, shipping notices) and potential customer service interactions.

Social Perception

Neutral and Undefined. The brand has a nearly non-existent public perception due to a lack of social media presence and customer reviews. It is not perceived positively or negatively because, for the most part, it is not perceived at all. This creates uncertainty and a blank slate in the public eye.

Copy Examples

• •Miriabel: Where Modern Design Meets Timeless Grace.
• •Elegance is an attitude. Define yours with our curated collection of contemporary classics. Discover pieces designed to last beyond the season. #MiriabelStyle
• •An Invitation to Effortless Elegance | Your New Favorites Await
• •The embodiment of refined simplicity. The Elara blouse is crafted from pure silk that drapes fluidly against the skin, creating a silhouette that is both soft and structured. A truly timeless addition to your wardrobe.
• •Miriabel was founded on a simple principle: to create beautiful, high-quality pieces that empower the modern woman. We believe in style that transcends trends—a quiet confidence found in timeless design and impeccable craftsmanship.